Fujifilm today started offering a new customization service for Fuji X cameras in the UK. Fujifilm X Signature Service allow owners of selected X series compacts (the Fujifilm X10, X20 and X100) and CSCs (X-Pro1 and X-E1) to personalise their cameras by choosing from one of the customised Signature colours and textures.
This is a service similar to Leica’s “à la carte” program. The company promises “Whether you already own a camera or are looking to purchase one today, simply select a style to suit your personality and we’ll get your tailor-made camera to you in a flash,”
Fujifilm X Signature Service
For now potential buyers can choose only different leather / color options. Fuji’s new customization service is available on the dedicated Fujifilm X Signature microsite.