Sony A7 V Best Selling Camera in Japan – CAPA March 2026 Ranking
CAPA CAMERA WEB has released the latest sales ranking from Yodobashi Camera for interchangeable lens digital cameras covering the period March 16–31, 2026. Once again,...
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Sony 2026 Lens Rumors — 16‑28mm f/2 GM, 100‑400mm f/4 GM, and More
Sony is reportedly preparing a major lens lineup refresh for 2026, with multiple new optics expected to debut alongside the Sony A7R VI. The rumored releases...
Sony Releases Firmware Updates for a7R IVA, a7C, and a7 III Cameras
Sony has announced new firmware updates for three of its most popular full‑frame mirrorless cameras: the Alpha 7C, Alpha 7 III, and Alpha 7R IVA....
Sony A7R VI & FE 100-400mm F4 GM Rumors — May 2026 Launch
Sony A7R VI and a new FE 100-400mm F4 GM lens are both rumored to arrive in May 2026. The A7R VI is shaping up...
Sony A7R VI Rumors — 67MP Flagship Successor in 2026
The Sony A7R VI is shaping up to be one of the most anticipated cameras of 2026. According to multiple sources, Sony is preparing a...
Sony Temporarily Suspends Memory Card Sales Amid Semiconductor Shortage
Sony has announced a temporary suspension of memory card sales due to the ongoing global shortage of semiconductors. Effective March 27, 2026, the company will...
Sony α6900 Rumors — Latest Specs, Price & Release Date
The Sony α6900 is generating buzz as the next evolution of Sony’s APS‑C mirrorless lineup. Fresh rumors suggest this camera will build upon the legacy...
Sony A7C R II Rumors: Wishlist & Expected Specs
The Sony A7C R has been praised for its compact full‑frame design, but also criticized for its slow sensor readout and reliance on a physical...
🎨 Sigma 28mm f/1.4 DG HSM Art Lens Deal — Save $280 at B&H
The Sigma 28mm f/1.4 DG HSM Art Lens (Sony E) is now available with a massive $280 instant discount at B&H Photo, dropping the price...
Sony FX6 Firmware Update v6.0 Released: BIG6 Menu & Blackmagic RAW Support
Sony has officially released Firmware Update Version 6.0 for the FX6, a cinema camera that has been a workhorse for filmmakers since its launch. Six...
Sony A7V Still Best‑Selling Camera at Mapcamera in February 2026
Mapcamera, Japan’s largest camera retailer, has released its February 2026 sales ranking, and once again the Sony A7V leads the pack. This full-frame mirrorless flagship...
Sony Releases Firmware Updates for FE 200‑600mm, FE 400mm & FE 600mm Lenses
Sony has announced new firmware updates for three of its most popular super‑telephoto lenses: the FE 200‑600mm F5.6‑6.3 G OSS, FE 400mm F2.8 GM OSS,...