Medium Format
Fujifilm GFX100RF Officially Announced
The Fujifilm GFX100RF is a 100-megapixel medium format digital camera with a fixed 28mm equivalent F4 lens. The GFX100RF will retail for $4899 and will be available starting April 24th.…
New Firmware Updates for Fujifilm X-T5, X100VI, X-H2, X-H2S, X-T50, X-M5, GFX100S & GFX100
Fujifilm released the new firmware updates for Fujifilm X-T5, X100VI, X-H2, X-H2S, X-T50, X-M5, GFX100S and GFX100. Firmware is the software that is operating your camera, and it is responsible for…
Firmware Updates for Fujifilm X-T5, X-T50, X-S20, X100 VI and GFX100SII Released
Fujifilm released the new firmware updates for Fujifilm X-T5, X-T50, X-S20, X100VI and GFX100SII. Firmware is the software that is operating your camera, and it is responsible for a surprising…
Hasselblad XCD 20-35mm f/3.2-4.5 E Lens Announced
Hasselblad announces the XCD 20-35mm f/3.2-4.5 E, a wide zoom lens for medium format. Equivalent to 16-27mm in full-frame terms, the XCD 20-35mm f/3.2-4.5 E is company’s first ultra-wide zoom…
Pre-order : Fujifilm X-T50, GFX 100S II, GF 500mm f/5.6 and XF 16-50mm f/2.8-4.8
Fujifilm has just officially announced four new products: Fujifilm GFX 100S II, GF 500mm F5.6, X-T50, and XF 16-50mm F2.8-4.8 lens. All the products are now available for pre-order. The new Fujifilm X-T50 and GFX 100S…
Fujifilm FUJINON GF500mm F5.6 R LM OIS WR lens announced
Along with the GFX100S II, Fujifilm also announced the GF500mm F5.6 R LM OIS WR, a relatively lightweight, compact super-tele prime for its GFX medium format system. Scheduled for release…
Fujifilm Introduces the 102mp GFX100S II Medium Format Camera, Priced for $4999
FUJIFILM Corporation has unveiled the FUJIFILM GFX100S II, the latest addition to its mirrorless digital camera GFX Series. This is the fastest version with a nicer viewfinder, subject recognition AF,…
Hasselblad XCD 25mm F2.5 V Lens Announced, Priced $3,699
Hasselblad announces XCD 25mm F2.5 V ultra-wideangle lens for medium format cameras. It is a bright and distinguished wide-angle prime with a 20mm full-frame equivalence, providing a field of view…
New Firmware Updates for Fujifilm X-T4, X-T3, X-S10, X-T30II and GFX50SII Released
Fujifilm released the new firmware updates for X-T4, X-T3, X-S10, X-T30II and GFX50SII. Firmware is the software that is operating your camera, and it is responsible for a surprising percentage…
Fujifilm GFX100 II Firmware Update Version 2.00 Released
Fujifilm has released new firmware update version 2.00 for Fujifilm GFX 100 II camera. Firmware is the software that is operating your camera, and it is responsible for a surprising percentage…
Fujifilm Released GFX100 II, GFX50R, GFX50S, and X RAW STUDIO Updates
Fujifilm has just released new firmware updates for the Fujifilm GFX100 II, GFX50S and GFX50R. Firmware is the software that is operating your camera, and it is responsible for a…
New Fujifilm GFX100S, GFX100 & GFX50SII Firmware Updates
Fujifilm has released new firmware updates for the Fujifilm GFX 100, GFX100S and GFX50SII. Firmware is the software that is operating your camera, and it is responsible for a surprising percentage of…