Standard Prime Lens

🔥 Deal Alert: Sigma 28mm f/1.4 DG HSM Art Lens for Sony E Drops 55% to $399 ($480 Off)

📅 Live Deal Alert: Massive 55% Off Sigma Art Lens Markdown For landscape, street, and astrophotography shooters relying on the Sony full-frame mirrorless ecosystem, B&H...

Laowa 24mm f/2 Zero-D Tilt-Shift Lens Announced: Specs, Price & Details

NEW LENS ANNOUNCEMENT: Venus Optics Unveils Laowa 24mm f/2 Zero-D Tilt-Shift Venus Optics has officially announced the groundbreaking Laowa 24mm f/2 Zero-D Tilt-Shift lens, claiming...

Meike AF 58mm f/1.2 MIX Announced: Budget APS-C Portrait Prime

NEW LENS ANNOUNCEMENT: Meike Unveils AF 58mm f/1.2 MIX APS-C Prime Meike has officially launched its highly anticipated budget-friendly fast prime, the Meike AF 58mm...

Sirui Swift AF 20mm f/2.4 and 40mm f/2.2 Lenses Announced: $149 Budget Primes

NEW LENS ANNOUNCEMENT: Sirui Swift AF 20mm f/2.4 & 40mm f/2.2 Officially Unveiled! Sirui has officially announced its brand-new lineup of budget-friendly full-frame autofocus prime...

Viltrox AF 35mm F1.4 Pro FE/Z Announced: Specs, Price & Features

PRO LENS ANNOUNCEMENT: Viltrox Unveils AF 35mm F1.4 Pro FE/Z Prime Viltrox has officially launched its flagship AF 35mm F1.4 Pro FE/Z prime lens, engineered...

Sigma Announces 50mm F1.4 CL DG | Contemporary: A Retro-Style Modular Prime

NEW LENS ANNOUNCEMENT: Sigma Unveils 50mm F1.4 CL DG | Contemporary Sigma has officially announced the development of the 50mm F1.4 CL DG | Contemporary,...

Laowa Acris 35mm f/2.8 1x AF Macro APO Announced: World’s First Full-Frame AF 35mm 1:1 Macro Lens

World First Announcement: Venus Optics has officially unveiled the Laowa Acris 35mm f/2.8 1x AF Macro APO, establishing a milestone as the world’s first full-frame...

7Artisans AF 18mm f/2 Announced: Featherlight 109g Pancake Prime for Sony APS-C

Lens Announcement: 7Artisans has officially introduced the AF 18mm f/2 Lite, an ultra-compact pancake prime designed for Sony E-mount APS-C mirrorless cameras. Weighing a featherlight...

Brightin Star 50mm f/2 TRI-SIGHT Lens Announced with 3 Rendering Modes

Brightin Star has officially unveiled the new 50mm f/2 TRI-SIGHT, a full-frame manual-focus lens available for Sony E, Nikon Z, Canon RF, and L-Mount systems....

Laowa FF II TS 24mm f/2 C-Dreamer Announced: Wide Fast Tilt-Shift Optics

Lens Announcement: Venus Optics has officially unveiled the Laowa FF II TS 24mm f/2 C-Dreamer, a groundbreaking ultra-fast wide-angle tilt-shift lens built for full-frame and...

Viltrox Brings Entire Full-Frame “Air” Series Primes to L-Mount: 14mm to 50mm

Lens Announcement: Viltrox has officially brought its popular line of ultra-lightweight “Air” series full-frame autofocus prime lenses to the L-Mount alliance ecosystem. The lineup includes...

Panasonic LUMIX S 20mm F2.5 Official: $499.99, 142g Pancake for the Compact L-Mount Kit

Panasonic has officially announced the LUMIX S 20mm F2.5 (S-S20), a compact full-frame ultra-wide pancake prime lens for the L-Mount system. Priced at $499.99 USD,...