Sony Alpha 7R VI and FE 100‑400mm F4.5 GM OSS Now Available for Pre‑Order
Sony Electronics has officially opened pre‑orders for its two major May 2026 launches: the Alpha 7R VI full‑frame mirrorless camera and the FE 100‑400mm F4.5...
Telephoto Lens
Sony FE 100‑400mm F4.5 GM OSS Announced – Super‑Telephoto Reach with G Master Quality
Sony Electronics has unveiled the FE 100‑400mm F4.5 GM OSS, the latest addition to its flagship G Master™ lens series. Covering a versatile 100‑400mm focal...
Fujifilm Launches Big Deals on X and GFX Gear – Save Up to $500
Fujifilm has announced a new round of major savings across its X‑Series and GFX‑Series cameras and lenses, offering discounts up to $500 for a limited...
LK Samyang Expands Co-Developed AF 14-24mm F2.8 to L-Mount
LK Samyang, in collaboration with Schneider‑Kreuznach, has announced the expansion of its acclaimed AF 14‑24mm F2.8 FE ultra‑wide zoom lens to L‑mount. This move brings...
Sony A7R VI & FE 100-400mm f/4.5 GM II Rumors — NYC Event May 2026
Sony is reportedly preparing to announce the A7R VI camera and the new FE 100-400mm f/4.5 GM II lens on or around May 13, 2026....
🦅 Nikon Z8 + 180‑600mm Lens Bundle — Save $1,000 at B&H
The Nikon Z8 Mirrorless Camera paired with the NIKKOR Z 180‑600mm f/5.6‑6.3 VR lens is now available with a massive $1,000 instant discount at B&H...
Sony FE 100-400mm f/4.5 GM II Rumors — First Leaked Pictures & Details
Sony is preparing to announce the FE 100-400mm f/4.5 GM II lens, with leaked images and certification details pointing to a May 2026 release. This...
Sony 2026 Lens Rumors — 16‑28mm f/2 GM, 100‑400mm f/4 GM, and More
Sony is reportedly preparing a major lens lineup refresh for 2026, with multiple new optics expected to debut alongside the Sony A7R VI. The rumored releases...
TIPA 2026 Awards Winners – Best Cameras, Lenses, and Accessories
The Technical Image Press Association (TIPA) has revealed the winners of the 2026 TIPA World Awards, honoring the year’s best photo and imaging products. Selected...
New Fujifilm Savings Announced – April 2026
Fujifilm has rolled out fresh savings on several popular XF lenses this month. While B&H Photo lists the deals, the biggest discounts are currently live...
Sony A7R VI & FE 100-400mm F4 GM Rumors — May 2026 Launch
Sony A7R VI and a new FE 100-400mm F4 GM lens are both rumored to arrive in May 2026. The A7R VI is shaping up...
Fujifilm XF 70-300mm f/4-5.6 R LM OIS WR Reviews Roundup
Updated: April 2026 — Latest Fujifilm XF 70-300mm f/4-5.6 R LM OIS WR reviews from leading photography sites. The Fujifilm XF 70-300mm f/4-5.6 R LM...