Zeiss Touit 50mm f/2.8 Macro Lens Coming on October 1, 2013

Zeiss Touit 50mm f/2.8 macro lens listed on B&H Photo for Fujifilm X-Mount and Sony E-Mount cameras. According to the listing on the store, shipping date for the third Touit lens is now clear.

Expected availability for the  Zeiss Touit 50mm f/2.8 macro lens is October 01, 2013. Zeiss Touit 2.8/12 and 1.8/32 mirrorless lenses available for pre-order in camera stores and as notted on B&H both lenses will ship in 6-8 weeks period.


Zeiss also posted an article titled as “How an extraordinary family of ZEISS lenses were developed“. They explain why they choose the APS-C sized sensors and not the Micro Four Thirds. The answer is below, read the full article here.

In order to stay true to the high quality standards of the ZEISS brand, it was decided to focus on cameras with an APS-C sensor.

Zeiss Touit 2.8/12 and 1.8/32 Lenses Pre-order Options

Zeiss Touit 12mm f/2.8 Pre-order from Adorama

Zeiss Touit 12mm f/2.8 price is $1250 and available for pre-order from Adorama.

Zeiss Touit 32mm f/1.8 Pre-order from Adorama

Zeiss Touit 32mm f/1.8 price is $900 and available for pre-order from Adorama.