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Updates on Nikon Camera Range Positioning

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With the introduction of the Nikon Z50 mirrorless camera, the positioning of the company’s product range according to classes was shared. Here’s where the products for Nikon’s DSLR and mirrorless cameras are positioned and sorted, with the new update.

Nikon posted current camera range positioning of 2019 during the launch event of Nikon Z 50 (AmazonB&HAdorama) APS-C Z-mount mirrorless camera. There are currently 10 Nikon interchangeable lens cameras on the market. 3 are mirrorless and 7 are digital SLRs. In addition, 5 of these Nikon cameras are offered as full-frame sensor, FX and 5 as APS-c sensor, DX. Looking at the list below, we can see how and where Nikon positioned its products.

For example, the Nikon D500 is a DSLR camera, which most people would probably consider to be of professional quality, but only in the listed Enthusiast ”category. The newly announced Z 50 is also positioned alongside the D500 and D7500 as an enthusiast camera. It is interesting that the Nikon D500 is only in the “Enthusiast” position, when most D500 owners would probably consider it to be a professional grade camera.

Professional Full-frame
  • Nikon Z 7
  • Nikon D850
  • Nikon D5
Enthusiast Full-frame
  • Nikon D750
  • Nikon Z 6
  • Z 50
  • D7500
  • D500
Advanced Entry
  • D5600
  • D3500

Pre-order links:

Nikon Z50 Body: $856.95 at AmazonB&HAdorama.

Nikon Z50 with 16-50mm Lens: $997.95 at B&H, Adorama.

Nikon Z50 with 16-50mm and 50-250mm Lenses: $1,347.95 at B&HAdorama.

Nikon NIKKOR Z 58mm f/0.95 S Noct Lens: $7,997.95 at AmazonB&HAdorama.

Nikon MB-N10 Multi-Battery Power Pack: $196.95 at B&HAdorama.

Nikon EN-EL25 Rechargeable Lithium-Ion Battery: $69.95 at B&HAdorama.

Nikon MH-32 Battery Charger: $51.95 at B&HAdorama.

What to Expect from Nikon? (October 2019)

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