Leica Camera AG was awarded for their Leica T and M Edition 60 at iF Design 2015 Awards in Munich on February 27, 2015 .
The awards are sorted into five disciplines: Product, Packaging, Communication, Interior Architecture and Professional Concept. Under each discipline are multiple categories, and in all – 75 awards are given out.
Leica Takes Two iF Design Awards
The press release (translated from German via Google):
Award at the iF Design Award 2015: Leica T wins iF gold award
The Leica Camera AG, Wetzlar, has been awarded two products at this year’s iF Design Award. The iF gold award in the discipline “Product” went into the category Audio / video camera Leica T. In the same category, the Leica M Edition 60 received a design award. The product design of the two award-winning Leica cameras was created in collaboration with AUDI style.
The iF Design Award 2015 was awarded in the five disciplines Product, Packaging, Communication, Interior Architecture and Professional Concept. Each discipline includes various subcategories in each of which an iF gold award is awarded. The awarding of the best 75 contestants took on February 27, 2015 in Munich before some 2,000 guests from the international design scene, media, business and politics instead. The world-renowned iF seal of approval stands since 1953 for outstanding design and excellent design work to promote the automobile companies themselves, as well as design agencies.
The Leica T camera impressed with its distinctive design, which is characterized by clean lines, smooth surfaces and reduced forms. One of the outstanding features is its strong and compact body, which is made from a single piece of aluminum block with innovative precision engineering in the Leica factory. The use of high quality materials and complex manufacturing process are unique in-camera production and give the Leica T its distinctive look, feel and durability. Exceptional design and thereby reduced to essential functions, provides the camera system Leica T with a portfolio of precision high-performance lenses everything combined with the best image result is the pure, creative photography.
The “Leica M Edition 60”, a special edition for the 60th anniversary of the Leica rangefinder system consisting of a digital Leica MP camera (model 240) and the bright lens Leica Summilux-M. 1: 1,4 / 35 mm ASPH, stung by Product Features and processing out. So the “Leica M Edition 60” the first digital camera without display, the radically focuses on the functions that are required for photographing: speed, aperture, distance, and ISO sensitivity. Working with the Leica M Edition 60 requires therefore aware of the same care of the operation as analog models, the sensor and all the electronics correspond to the latest technology noteworthy feature is the very high processing the Leica M Edition. 60: for the visible metal parts of the camera and lens is stainless steel is used, which is very complex in its cultivation. Similarly, strong as resistant, the material guarantees long value retention and gives the products a noble look with a silky luster.