FUJIFILM Officially Launches the GFX ETERNA 55 8K Cinema Camera with 32-90mm T3.5 PZ Lens
FujifilmĀ has just officially announced the new FUJIFILM GFX ETERNA 55 Cinema Camera andĀ Fujinon GF 32-90mm T3.5 PZ OIS WR lens. After nearly a year of...
Medium Format
Hasselblad X2D II 100C and XCD 35-100mm F2.8-4 E Lens Announced
Hasselblad officially announced the second generation of its flagship medium format camera,Ā Hasselblad X2D II 100CĀ andĀ XCD 35-100mm F2.8-4 EĀ Lens. Both the products are now available for...
Fujifilm GFX100RF Officially Announced
The Fujifilm GFX100RF is a 100-megapixel medium format digital camera with a fixed 28mm equivalent F4 lens. The GFX100RF will retail for $4899 and will...
New Firmware Updates for Fujifilm X-T5, X100VI, X-H2, X-H2S, X-T50, X-M5, GFX100S & GFX100
Fujifilm released the new firmware updates forĀ Fujifilm X-T5, X100VI, X-H2, X-H2S, X-T50, X-M5, GFX100S and GFX100. Firmware is the software that is operating your camera,...
Firmware Updates for Fujifilm X-T5, X-T50, X-S20, X100 VI and GFX100SII Released
Fujifilm released the new firmware updates for Fujifilm X-T5, X-T50, X-S20, X100VI and GFX100SII. Firmware is the software that is operating your camera, and it...
Hasselblad XCD 20-35mm f/3.2-4.5 E Lens Announced
Hasselblad announces the XCD 20-35mm f/3.2-4.5 E, a wide zoom lens for medium format. Equivalent to 16-27mm in full-frame terms, the XCD 20-35mm f/3.2-4.5 E...
Pre-order : Fujifilm X-T50, GFX 100S II, GF 500mm f/5.6 and XF 16-50mm f/2.8-4.8
FujifilmĀ has just officially announced four new products: FujifilmĀ GFX 100S II, GF 500mm F5.6, X-T50, and XF 16-50mm F2.8-4.8 lens. All the products are now available...
Fujifilm FUJINON GF500mm F5.6 R LM OIS WR lens announced
Along with the GFX100S II, Fujifilm also announced the GF500mm F5.6 R LM OIS WR, a relatively lightweight, compact super-tele prime for its GFX medium...
Fujifilm Introduces the 102mp GFX100S II Medium Format Camera, Priced for $4999
FUJIFILM Corporation has unveiled the FUJIFILM GFX100S II, the latest addition to its mirrorless digital camera GFX Series. This is the fastest version with a...
Hasselblad XCD 25mm F2.5 V Lens Announced, Priced $3,699
Hasselblad announces XCD 25mm F2.5 V ultra-wideangle lens for medium format cameras. It is a bright and distinguished wide-angle prime with a 20mm full-frame equivalence,...
New Firmware Updates for Fujifilm X-T4, X-T3, X-S10, X-T30II and GFX50SII Released
Fujifilm released the new firmware updates for X-T4, X-T3, X-S10, X-T30II and GFX50SII. Firmware is the software that is operating your camera, and it is...
Fujifilm GFX100 II Firmware Update Version 2.00 Released
Fujifilm has released new firmware update version 2.00 for Fujifilm GFX 100 IIĀ camera. Firmware is the software that is operating your camera, and it is...