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Fujifilm Receives Nine 2016 red dot Product Design Awards

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Fujifilm has announced that nine of its products have been awarded the prestigious “red dot award: product design 2016.”

The nine awarded Fujifilm products are the flagship X-Pro2 camera, X70 fixed lens premium camera, X-T10 and X-E2S mirrorless interchangeable lens cameras as well as X-A2, XQ2, FinePix XP90, instax mini 70. Also the entire X series lens system

The Red Dot Design Award is an international product design award launched in 1955. It examines products released within the past two years, and they are judged in nine criteria including degree of innovation, functionality, ergonomics, ecological compatiblity and durability. It is among the world’s most prestigious design award, along with the “iF design award” in Germany and the “International Design Excellence Awards (IDEA)” in the United States of America.

9 Red Dot Design Awards for Fujifilm


Fujifilm X-Pro2

The Fujifilm X-Pro2 ($1,699.95 – Amazon | B&H | Adorama) features 24.3 megapixel X-Trans CMOS III sensor, new focal plane shutter with a top speed of 1/8000 sec. and flash sync up to 1/250 sec. The X-Pro2 also offer a robust, weather resistant body with 3.0″ 1.62m-Dot LCD Monitor on the back. It can capture images at sensitivities as high as ISO 51200 and record Full HD 1080p videos at 60 fps also supports compressed Raw (a first for the X-series).

The X-Pro2 has a Hybrid AF system with 273 total points, of which 77 are phase-detect and cover 40% of the frame. The X-Pro2 is Fujifilm’s first X-mount camera with dual memory card slots, both of which take SD cards. More details can be found in the official announcement and additional coverage pages.

Fujifilm X70

The Fujifilm X70 ($699.95 – Amazon | B&H | Adorama) is the smallest and lightest X-Series digital compact camera features a FUJINON 18.5mm F2.8 lens, 16.3-megapixel APS-C sized X-Trans CMOS II sensor, EXR Processor II image processing engine, and a 180-degree tilting touchscreen LCD.

The X70 has a standard ISO range of 200-6400, which expands to 100-51200. It can shoot continuously at 8 frames per second, though only for ten photos. Naturally, it has the full set of Film Simulation Modes, save for the new ACROS mode on the X-Pro2. Video can be recorded at 1080/60p, with a maximum bitrate of 36Mbps. More details can be found in the official announcement page.

Fujifilm X-T10

The Fujifilm X-T10 ($799 – Amazon | B&H | Adorama) features an  the same 16-megapixel APS-C X-Trans image sensor with built-in phase detection AF. In addition to Fujifilm’s conventional 49-point AF mode for high speed and precision focusing, the X-T10 features new Zone and Wide/Tracking modes that track subject movement across a larger 77-point area.

The Fujifilm XQ2 is a premium pocket-sized digital camera with a bright 4x zoom lens, a 12-megapixel 2/3” X-Trans CMOS II sensor with phase detection, and the EXR Processor II that delivers the fastest auto focus speed in its category.

There are also four X series mirrorless cameras the X-Pro2, X70, X-T10 and XQ2 has been awarded for the iF Design Award 2016.