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Canon shifts focus from SLR to mirrorless cameras

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According to a recent report at Nikkei, Canon confirmed that they are now shifting their resources from DSLR to Mirrorless. As a result we might see the long-rumored Canon full frame mirrorless camera by the end of 2018.

This is not the first time Canon has been rumored to be working on a full-frame mirrorless camera and it certainly will not be the last. For the time being, it appears that the camera is in development phase.

We seriously think that both Canon and Nikon will unveil their new FF mirrorless cameras at the Photokina 2018 event in September. You can find the details of the report from Nikkei below.

Nikkei : “Canon shifts focus from SLR to mirrorless cameras”

The company boasts a commanding share of the global single-lens reflex market but was reluctant to enter the mirrorless field over concerns about cannibalizing SLR sales.

With mirrorless cameras rapidly gaining popularity and rivals like Sony breaking into SLRs, Canon decided it must “actively roll out products for a growth market even if there is some cannibalization,” Sakata said.

Sakata did not say much about the possibility of Canon releasing a high-end mirrorless camera. “We will look at the timing and consider it,” he said.