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Interview: Sony a7S III will Go Beyond Customers’ Expectations

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At Photokina 2018, Cinema5D interviewed with Sony Senior Manager Yutaka Iwatsuki about the release date of Sony A7S III and other future products.

From the interview, Sony Manager Yutaka Iwatsuki said that the Sony a7S III is in development, but in order to go beyond customer’s expectations, they need a lot of work and time to achieve this. This mean’s as Yutaka said “for time frame, it may require longer than you probably imagine“.

So this means that a possible Sony a7S III announcement will not happen next month at PhotoPlus EXPO 2018. Maybe in early 2019 at the CES 2019 or CP+ 2019 events makes sense. On the other hand this could be a sign that the company first focus on high-end APS-C mirrorless camera (A6700).

Other notes from interview: Sony thinks 8K recording is very important in long-term, but not very import in 2020. And Sony has no plan on medium format mirrorless cameras, as they are still focusing on innovating full frame and APS-C products.

Next Sony full frame E-mount camera would be the Sony A7S III as the third version is rumored to feature an Exmor RS image sensor. It is said to be a new stacked CMOS sensor with integral memory.

Below are the specs of the Sony A7s III we’ve posted earlier.

Rumored Sony A7S III Specs:

  • Improved 24MP 6K stacked CMOS sensor with integral memory
  • Improved BIONZX processor
  • Faster readout
  • Same PDAF as A9
  • Improved AutoFocus
  • Cinema 4K resolution (4096 x 2160) like GH5
  • 4K 60p HDR
  • 10-bit codec
  • Dual card slots?
  • Improved battery life
  • Price around $2,799

As always take it with a grain of salt and stay tuned with us for more information.

Read more Sony Mirrorless news and Sony Rumors here.

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