Viltrox Announces AF 35mm and AF 55mm F1.8 EVO Lenses for Sony FE and Nikon Z
Viltrox has introduced two new prime lenses — the AF 35mm F1.8 EVO and AF 55mm F1.8 EVO — designed for Sony FE and Nikon...
Lenses
Nikon Teases New Autofocus Cinema Lens at NAB Show
Nikon has dropped a teaser video at the NAB Show, hinting at the beginning of “a new Nikkor chapter.” The co‑branded clip with RED showcases...
Panasonic 40mm f/2 S Lens and Lumix S9 Special Edition Rumors
Panasonic is reportedly preparing to announce a new LUMIX 40mm f/2 S lens and a special edition Lumix S9 camera on April 21. The compact full‑frame prime is said...
Sony 2026 Lens Rumors — 16‑28mm f/2 GM, 100‑400mm f/4 GM, and More
Sony is reportedly preparing a major lens lineup refresh for 2026, with multiple new optics expected to debut alongside the Sony A7R VI. The rumored releases...
Fujifilm GFX ETERNA 55 Firmware v1.06 and GF 32-90mm PZ OIS WR Firmware v1.02 Released
Fujifilm has announced new firmware updates for its medium format lineup: GFX ETERNA 55 Firmware v1.06 and GF 32‑90mm T3.5 PZ OIS WR Firmware v1.02....
TIPA 2026 Awards Winners – Best Cameras, Lenses, and Accessories
The Technical Image Press Association (TIPA) has revealed the winners of the 2026 TIPA World Awards, honoring the year’s best photo and imaging products. Selected...
Nikon NIKKOR Z 70‑200mm f/2.8 VR S II vs NIKKOR Z 70‑200mm f/2.8 VR S Lens Comparison
Following Nikon’s official announcement of the NIKKOR Z 70-200mm f/2.8 VR S II, many Nikon Z shooters are asking how it compares to the previous...
Nikon USA Announces New April 2026 Rebates – Save Big on Cameras and Lenses
Nikon USA has launched new rebates for April 2026, bringing back stronger savings after a brief reduction in March. The new offers cover a wide...
New Fujifilm Savings Announced – April 2026
Fujifilm has rolled out fresh savings on several popular XF lenses this month. While B&H Photo lists the deals, the biggest discounts are currently live...
Canon RF‑S 15‑70mm f/4 Rumors — Compact Constant Aperture Zoom for APS‑C
Canon RF‑S 15‑70mm f/4 is rumored to be the next addition to Canon’s APS‑C RF‑mount lineup, potentially launching alongside the Canon EOS R7 Mark II....
Canon RF 400mm & RF 600mm Lenses Rumored for May 2026
Canon RF 400mm and RF 600mm L-series lenses are rumored to arrive in May 2026, marking the latest refresh of Canon’s legendary “Big White” super...
Sony A7R VI & FE 100-400mm F4 GM Rumors — May 2026 Launch
Sony A7R VI and a new FE 100-400mm F4 GM lens are both rumored to arrive in May 2026. The A7R VI is shaping up...