Sony A7V Still Best‑Selling Camera at Mapcamera in February 2026
Mapcamera, Japan’s largest camera retailer, has released its February 2026 sales ranking, and once again the Sony A7V leads the pack. This full-frame mirrorless flagship...
Sony E
Sony Releases Firmware Updates for FE 200‑600mm, FE 400mm & FE 600mm Lenses
Sony has announced new firmware updates for three of its most popular super‑telephoto lenses: the FE 200‑600mm F5.6‑6.3 G OSS, FE 400mm F2.8 GM OSS,...
Laowa 17mm f/4 Zero‑D Tilt‑Shift Lens Expands Perspective Control for Mirrorless
Venus Optics has announced two new ultra-wide lenses for full-frame and medium-format mirrorless systems: the Laowa 17mm f/4 Zero-D Tilt-Shift and the Laowa 17mm f/4...
Samyang AF 200mm f/1.8 FE OIS Prototype Shown at CP+ 2026
Samyang surprised telephoto enthusiasts at CP+ 2026 in Yokohama by privately showing a 3D‑printed mockup of an AF 200mm f/1.8 FE OIS lens. If produced,...
TTArtisan 17mm f/4 Tilt-Shift Lens Announced
TTArtisan has officially released its new 17mm f/4 Tilt-Shift Lens, designed as a budget architecture lens for mirrorless systems. This compact tilt-shift optic brings perspective...
7Artisans 135mm f/1.8 AF Lens to be Announced in Late 2026 at $800
7Artisans is preparing to announce a new 135mm f/1.8 autofocus lens in late 2026, with an expected price of $800. Originally rumored for the CP+...
7Artisans AF 40mm f/2.5 FE: Compact Autofocus Prime for Sony E
7Artisans has announced the AF 40mm f/2.5 FE, a compact full-frame prime lens that emphasizes portability, autofocus performance, and affordability. Part of the company’s Lite...
Sigma Announces Development of 85mm F1.2 DG | Art Lens
Sigma has announced the development of the 85mm F1.2 DG | Art lens, a large-aperture medium-telephoto prime designed for full-frame mirrorless cameras. The lens will...
ZEISS Otus ML 1.4/35 Lens Announced for Mirrorless Cameras
ZEISS has officially announced the Otus ML 1.4/35, a manual-focus storytelling lens for modern mirrorless cameras. Expanding the Otus ML lineup alongside the 1.4/50 and 1.4/85,...
Sigma 35mm F1.4 DG II | Art Lens Announced, Priced $1,059
Sigma has officially announced the 35mm F1.4 DG II | Art lens, a successor to the original flagship 35mm F1.4 DG DN | Art. Compact,...
Sigma 15mm F1.4 DC | Contemporary Lens Announced for APS-C Cameras
Sigma has officially announced the 15mm F1.4 DC | Contemporary lens, a new wide-angle prime designed for APS-C mirrorless cameras. Compact, lightweight, and versatile, this...
Voigtlander SEPTON 40mm f/2 Aspherical Pancake Lens Announced for Sony E & Nikon Z
Cosina has officially unveiled the Voigtlander SEPTON 40mm f/2 Aspherical pancake lens, a compact manual focus prime designed for Sony E-mount and Nikon Z-mount full-frame...