Sony FE 16-28mm f/2 GM & Medium Format Rumors
Sony continues to dominate headlines in 2026. Following the launches of the Alpha 7R VI, RX10 V, and FX5, new leaks suggest two major developments:...
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Sony SEL100400 – FE 100‑400mm F5.6‑8 OSS Lens – Price, Specs, Release Date
Sony Electronics has announced the SEL100400 – FE 100‑400mm F5.6‑8 OSS, a compact and lightweight super‑telephoto zoom lens designed for full‑frame Alpha™ E‑mount cameras. Weighing...
Sony ZV-E10 Firmware Update v2.03 Released
Sony has released Firmware Update Version 2.03 for the ZV-E10 mirrorless vlogging camera. While the changelog is short, the update improves operational stability, which can...
Sony Electronics Launches FX5 – Cinema Line Camera with Open Gate and Internal RAW Recording
Sony Electronics has officially introduced the FX5, the latest addition to its Cinema Line series. Featuring a newly developed full-frame stacked CMOS sensor, the FX5...
Tamron Announces 12‑20mm f/2.8 (Model A084) Ultra Wide‑Angle Zoom for Sony E and Nikon Z
Tamron has officially introduced the 12‑20mm f/2.8 Di III‑A (Model A084), a fast‑aperture ultra wide‑angle zoom lens designed for Sony E‑mount and Nikon Z‑mount full‑frame...
Viltrox Launches AF 26mm F2.8 EVO – Ultra-Compact Pancake Lens for Everyday Photography
Viltrox has officially announced the AF 26mm F2.8 EVO, a durable, ultra-compact full-frame autofocus pancake lens designed for portability and everyday shooting. Available for Sony...
Schneider Kreuznach × LK Samyang AF 60‑180mm f/2.8 FE Officially Announced
LK Samyang, in collaboration with Schneider Kreuznach, has announced the AF 60‑180mm f/2.8 FE, a lightweight telephoto zoom lens designed to complete the company’s Compact...
🔥 Amazon Prime Day 2026 Deals for Photographers
Amazon Prime Day 2026 is officially underway, running from June 23 to June 26. While the shopping holiday is full of noise, there are genuine...
Viltrox Launches AF 75mm F1.8 EVO and AF 90mm F2.2 EVO Portrait Lenses
Viltrox has officially announced two new APS‑C portrait prime lenses: the AF 75mm F1.8 EVO and the AF 90mm F2.2 EVO. Designed for APS‑C mirrorless...
Sigma 18-50mm F2.8 DC DN Contemporary Lens Firmware Update v1.0.2 Released
Sigma has released Firmware Update Version 1.0.2 for the 18‑50mm F2.8 DC DN Contemporary lens. While the changelog is short, the update improves operational stability,...
Sony a7R VI Now In Stock and Shipping
Sony Electronics has confirmed that the highly anticipated a7R VI full‑frame mirrorless camera is now officially in stock and shipping. Following its May 2026 announcement...
Sony FX3 II Rumors — Compact Cinema Flagship in 2026
Sony is preparing to refresh its Cinema Line with the FX3 II, a successor to the popular FX3. Following our previous coverage, new reports suggest...