If you have been holding out for a substantial price drop on one of the most versatile hybrid mirrorless cameras on the market, today brings fantastic news. B&H Photo has listed the body-only Sony a7 IV at just $1,998.00, down from its standard $2,498 price tag. Sony’s official U.S. store independently confirmed this price reduction at $1,999.99, marking a solid $500 instant saving for photographers and videographers alike.
🔥 Featured Deal Highlight
Sony Alpha a7 IV Mirrorless Digital Camera (Body Only)A flagship-level hybrid full-frame camera featuring a 33MP BSI CMOS sensor, BIONZ XR processor, 4K 60p 10-bit 4:2:2 recording, 759-point AF system with Real-time Eye AF, and 5.5-stop in-body stabilization.
Deal Price: $1,998.00
$2,498.00
Save $500.00 (Instant Rebate)
⭐ Key Features of the Sony a7 IV
The Sony a7 IV strikes an ideal balance between high-resolution stills capability and cinema-grade video features:
- 33MP Exmor R BSI CMOS Sensor: Delivers increased resolving power over 24MP sensors while maintaining wide dynamic range and low-noise performance.
- BIONZ XR Image Processor: Enables rapid processing speeds, fluid menu navigation, and continuous shooting up to 10 fps with buffer capacity for over 800 uncompressed RAW images.
- Advanced AI-Powered Autofocus: Covers 94% of the image frame with Real-time Eye AF for Humans, Animals, and Birds in both stills and video modes.
- 10-Bit 4:2:2 Video & S-Cinetone: Records UHD 4K up to 60p (in Super 35 crop) or 4K 30p full-frame oversampled from 7K, supporting S-Log3 and S-Cinetone color profiles.
- Dual Media Slots: Features dual card slots including one multi-slot compatible with high-speed CFexpress Type A and UHS-II SD cards.
📊 Sony Full-Frame Lineup Comparison
To help you evaluate where the a7 IV stands within Sony’s mirrorless ecosystem during this $500 price drop, review the quick specification comparison below:
| Model | Sensor Resolution | Video Encoding | Current Deal Price |
|---|---|---|---|
| Sony a7 IV | 33MP BSI CMOS | 4K 60p 10-Bit 4:2:2 | $1,998.00 (Save $500) |
| Sony a7 III | 24.2MP BSI CMOS | 4K 30p 8-Bit 4:2:0 | Entry Full-Frame ($1,398) |
| Sony a7R V | 61MP BSI CMOS | 8K 24p / 4K 60p 10-Bit | High-Res Flagship Tier |
📦 Worth Browsing
Comparing concurrent offers across retailers? Check out active competitor markdowns and ongoing sales:
📌 Explore current weekly discounts on the Deals of the Week at B&H Photo.
📌 Check all active camera savings on our main DCN Camera Deals Hub.
