Insta360 X4 Air 8K 360 Camera Announced, Price Starts at $399
Insta360 has unveiled the X4 Air (Amazon), a streamlined version of its popular 360-degree action camera that promises flagship features in a more portable package....
Announcement
Weekly News Flash #3 : This Week’s Top Camera and Lens Headlines
Welcome to this week’s Weekly News Flash, your quick roundup of the latest camera and lens developments making headlines. Whether you’re a photography enthusiast or a gear-focused creator, these updates...
Leica M EV1 Announced: First Digital M‑series Camera with EVF and M11 Internals
Leica Camera has officially unveiled the Leica M EV1, a milestone for the M‑series that replaces the iconic optical rangefinder with a fully integrated electronic...
Fujifilm XC 13-33mm Lens Announcement: Lightweight Zoom for X Series
Fujifilm has officially made an exciting announcement with the launch of the FUJINON XC 13-33mm F3.5-6.3 OIS lens, a lightweight and versatile zoom designed for...
Fujifilm X-T30 III Unveiled: Retro Charm Meets Modern Autofocus
Fujifilm has officially unveiled its latest addition to the X Series lineup—the X-T30 III, a compact, SLR-style mirrorless camera designed to deliver high-quality imaging and...
Fujifilm X-T30 III Camera & XC 13-33mm f/3.5-6.3 Lens Announced
Fujifilm today confirmed the launch of the Fujifilm X-T30 III, a compact mirrorless camera aimed at enthusiasts and content creators, alongside a new, unusually wide...
ON1 Photo RAW 2026 Released with Major Upgrades
ON1 today launched Photo RAW 2026, a significant software update that brings next-generation AI, revamped masking layers, and a suite of new creative filters aimed...
Ricoh GR IV HDF and GR IV Monochrome: New GR Variants Announced
Ricoh Imaging has officially announced development of two new variants of the GR IV compact: the GR IV HDF and the GR IV Monochrome. Both...
Tamron 25-200mm F/2.8-5.6 Di III VXD G2 Lens Announced, Price $899
Tamron has officially announced the Tamron 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075) for Sony E-mount full-frame mirrorless cameras. The lens expands the wide...
Viltrox AF 85mm f/2 EVO FE Lens Announced, Price $275
Viltrox has introduced the new Viltrox AF 85mm f/2 EVO FE, an affordable, compact portrait prime designed for Sony full‑frame cameras. Priced at $275 (Amazon...
7Artisans AF 35mm f/1.8 Lens Announced, Price $299
In a move that’s sure to excite budget-conscious photographers and videographers, 7Artisans has officially announced its latest full-frame prime: the 7Artisans AF 35mm f/1.8 Lens....
Viltrox Launches AF 50mm F1.4 Pro Lens, Price $549
Viltrox has officially launched its new AF 50mm F1.4 Pro lens for Sony E mount full-frame mirrorless cameras, priced competitively at $549. This Viltrox lens...