Ricoh GR IV HDF and GR IV Monochrome: New GR Variants Announced
Ricoh Imaging has officially announced development of two new variants of the GR IV compact: the GR IV HDF and the GR IV Monochrome. Both...
Announcement
Tamron 25-200mm F/2.8-5.6 Di III VXD G2 Lens Announced, Price $899
Tamron has officially announced the Tamron 25-200mm F/2.8-5.6 Di III VXD G2 (Model A075) for Sony E-mount full-frame mirrorless cameras. The lens expands the wide...
Viltrox AF 85mm f/2 EVO FE Lens Announced, Price $275
Viltrox has introduced the new Viltrox AF 85mm f/2 EVO FE, an affordable, compact portrait prime designed for Sony full‑frame cameras. Priced at $275 (Amazon...
7Artisans AF 35mm f/1.8 Lens Announced, Price $299
In a move that’s sure to excite budget-conscious photographers and videographers, 7Artisans has officially announced its latest full-frame prime: the 7Artisans AF 35mm f/1.8 Lens....
Viltrox Launches AF 50mm F1.4 Pro Lens, Price $549
Viltrox has officially launched its new AF 50mm F1.4 Pro lens for Sony E mount full-frame mirrorless cameras, priced competitively at $549. This Viltrox lens...
Panasonic Announces Lumix S9 Titanium Gold, New Firmware & App Updates
On October 16, 2025, Panasonic unveiled a stunning new addition to its full-frame mirrorless lineup—the Lumix S9 Titanium Gold Limited Version. See all other available S9...
Laowa 200mm F2 AF FF Lens Announced, Priced $1,999
Venus Optics’ Laowa brand has unveiled the new Laowa AF 200mm f/2 AF FF, a fast telephoto prime built for full‑frame cameras and aimed squarely at...
NIKKOR Z DX MC 35mm f/1.7 Lens Announced, Price $447
Nikon has unveiled the Nikkor Z DX Micro 35mm f/1.7, an intriguing addition to its APS-C lens that promises to bring macro photography within reach...
NIKKOR Z DX 16-50mm f/2.8 VR Lens Announced, Price $897
Nikon has announced the Nikkor Z DX 16-50mm F2.8 VR, its first APS-C zoom lens with a fast, constant aperture for its mirrorless Z mount....
Tamron 70-180mm f/2.8 VC G2 Lens (model A065) for Nikon Z-mount
Nikon users are finally getting the Tamron 70-180mm F2.8 VC G2. Previously rumored Tamron 70-180mm f/2.8 VC G2 lens (model A065) for Nikon Z-mount is...
Sony FE 100mm f/2.8 Macro GM Lens Announced, Price $1,498
Sony FE 100mm /f2.8 Macro G Master OSS full-frame lens is now officially announced. It has an f/2.8 aperture and up to 2.8x magnification when...
7Artisan AF 10mm f/2.8 Lens Announced for APS-C Cameras
7Artisan Lenses have expanded their autofocus lineup with the newly announced 7Artisan AF 10mm f/2.8, a compact Wide Angle Lens designed for APS-C mirrorless systems....