Announcement
Panasonic Announces S1 II and S1 IIE Full Frame Mirrorless Cameras
Panasonic has officially announced the highly anticipated S1 II and S1 IIE, the latest additions to its full-frame mirrorless lineup. These new models aim to redefine the standard for hybrid…
New TTArtisan 35mm F1.4 APS-C Tilt Lens Announced
TTArtisan has just announced the launch of its latest lens, the TTArtisan Tilt APS-C 35mm F1.4, designed to offer photographers and videographers greater creative control. This new lens brings tilt…
Sony Announces New FX3A Camera
Sony has announced the FX3a, a revised version of its FX3 full-frame Cinema Line camera. It is listed at B&H as a new item available for pre-order and is priced at $3898.…
Sigma Announces Price Increase Due to Trump Tariffs
Sigma America announces a price increase on lenses due to US tariffs. The current price will remain for all orders placed until May 31. The new pricing will take effect…
Canon RF 75-300mm F4-5.6 Telephoto Lens Announced
Canon announced a RF 75-300mm f/4-5.6 telephoto lens based on the old EF model released in 1999 (Canon EF 75-300mm f/4-5.6).There are no details yet of a US release of…
TTArtisan 35mm T2.1 Cine Lens Announced, Priced $380
TTartisan announced a new 35mm T2.1 cine lens. It is the first cinema lens with double bokeh effect and will be available in Sony E, Fujifilm X, Nikon Z, Canon…
Sony FE 50-150mm F2 GM Lens Announced, Priced $3,898
Sony has officially unveiled the FE 50-150mm f/2 GM, a groundbreaking addition to its G Master series that redefines what’s possible in a fast telephoto zoom. Sony FE 50-150mm F2 GM tele…
Development Announcement : Tamron 18-300mm APS-c Lens for Canon RF & Nikon Z
Tamron has announced that they are working on to bring the 18-300mm F/3.5-6.3 Di III-A VC VXD (Model B061) lens to RF mount and Z mount. Tamron says pricing and availability “will…
Viltrox AF 35mm f/1.2 LAB Lens Announced for Sony E-mount
Viltrox officially announced the AF 35mm f/1.2 LAB full-frame lens for Sony E-mount. The AF 35mm F1.2 Lab is available to order today and costs $999. Check availability at B&H Photo / Amazon…
Viltrox AF 50mm f/2 AIR Lens Announced for Sony E & Nikon Z
Viltrox AF 50mm f/2 Air lens is now officially announced. The new Viltrox lens will be available in Sony E and Nikon Z mounts. The US price of the lens…
7Artisans AF 35mm f/1.4 XF Lens for Fujifilm Cameras
7Artisans AF 35mm f/1.4 XF lens for Fuji X-mount is now officially announced. It is a classic lens in full-frame equivalent. Its high aperture ratio makes it universal for shooting…
Nikon Z5 II Announced, Priced $1,696.95
Nikon has officially announced the new Nikon Z5 II. It is the company’s entry-level, full-frame mirrorless camera, featuring a 24MP BSI CMOS sensor, up to 14fps with its mechanical shutter and…