DJI has initiated legal action against Insta360, filing a patent ownership dispute at the Shenzhen Intermediate People’s Court in Guangdong Province, China. The case became public on March 23, 2026 — just days before DJI’s planned launch of its first Avata 360 drone, a product entering a market segment long associated with Insta360.
Patents at the Center of the Dispute
The lawsuit involves six patents covering core drone technologies, including flight control, structural design, and image processing. DJI alleges that these patents were developed by former employees within one year of leaving the company, and therefore qualify as “service inventions” under Chinese law — meaning DJI asserts ownership rights.
Former Employees Linked to Filings
Reports suggest several ex‑DJI R&D staff are connected to the disputed patents. While inventor names were obscured in Chinese filings, international records reportedly reveal ties to former DJI engineers. This raises questions about intellectual property transfer and competitive practices in the fast‑moving drone industry.
Court Status and Insta360’s Response
The Shenzhen court has officially accepted the case, marking DJI’s first domestic lawsuit of this type focused on patent ownership. Insta360’s securities department has stated it is conducting an internal review with its legal team. If the patents are deemed material, the company will issue a formal announcement.
Industry Context
This legal battle comes at a pivotal moment for DJI, as it prepares to expand into 360‑degree aerial imaging with the Avata 360. The timing is notable given Insta360’s established presence in immersive imaging, including its Ace Pro series. DJI’s move underscores the high stakes in the drone and action camera market, where innovation and intellectual property are tightly intertwined.
Closing Thoughts
The DJI vs. Insta360 lawsuit highlights the growing tension between leading imaging brands as they compete for dominance in drones, 360‑degree cameras, and portable video devices. With DJI also rumored to be preparing updates to its Osmo Pocket 4, the company is clearly positioning itself across multiple content creation categories.
For consumers, the outcome of this case may influence not only product roadmaps but also the pace of innovation in immersive imaging. If you’re considering upgrading your kit, check current DJI Avata drone deals on Amazon or explore Insta360 Ace Pro offers at B&H Photo.
As the court proceedings unfold, the industry will be watching closely to see how intellectual property disputes shape the next generation of creative tools — from DJI Osmo Pocket cameras to Insta360 360 cameras.
