Sony A7V Reclaims Top Spot in Yodobashi’s Camera Sales Rankings

Yodobashi Camera, a leading electronics retailer in Japan, has published its Top 10 Best-Selling Cameras for the latter half of January. Sony’s α7 V Body has surged back to number one, highlighting its dominance in the mirrorless camera market.

The A7V’s success is rooted in its partially stacked 33MP BSI CMOS sensor, delivering faster readout speeds and enhanced dynamic range. Paired with the BIONZ XR2 processor and AI-powered autofocus, it’s a hybrid powerhouse for both photographers and videographers. Key specs include:

4K 60p uncropped video in 10-bit 4:2:2
Up to 30fps burst shooting
8-stop IBIS for handheld stability
Dual-gain architecture for superior highlight/shadow control

Top 10 Best-Selling Cameras at Yodobashi (Second Half of January)

Insights from the Rankings

The Sony α7 V’s leading position underscores the strong demand for high-performance full-frame mirrorless cameras. Sony’s diverse lineup includes multiple kits and bodies tailored to various user needs. Fujifilm and Nikon continue to hold firm with their APS-C and mirrorless offerings, while Canon’s EOS R50 and R6 Mark III models remain competitive in the mirrorless segment.

The Hasselblad X2D II 100C’s third-place finish highlights the growing interest in medium format cameras.

Market Impact

This ranking reflects rising demand for hybrid photo-video capabilities, compact yet powerful camera systems, and brand reliability combined with efficient supply chains. Sony is expected to maintain its technological leadership in 2026, while competitors innovate across both full-frame and APS-C markets.