Fujifilm has expanded its playful X Half Frame lineup with the launch of a new White Edition model overseas. First introduced in 2025, the Fujifilm X Half Frame camera quickly captured attention for its unique approach to photography—blending retro charm with modern digital creativity. The latest edition continues this spirit, offering a fresh aesthetic while retaining the quirky features that make the X Half more of an experience than a conventional camera.
Specifications and Features
The Fujifilm X Half Frame camera is built around a 1-inch 3:4 vertical CMOS sensor with 17.74 million effective pixels. It pairs with an equivalent 32mm f/2.8 lens, striking a balance between portability and versatility. Weighing only 240g, it is designed for casual shooting and creative exploration rather than technical perfection.
- 2-in-1 creative collage photos & videos
- Film camera mode for blind shooting fun
- 13 Fujifilm film simulations
- 19 creative filters
- Film advance lever unlocking playful shooting modes
These features emphasize spontaneity, encouraging photographers to embrace imperfections and discover unexpected results. The camera’s design philosophy is less about precision and more about storytelling, making it a refreshing addition to Fujifilm’s lineup.
White Edition Appeal
The new White Edition adds a stylish twist to the X Half’s compact body. Its clean finish enhances the retro‑modern aesthetic, appealing to users who see their camera as both a creative tool and a lifestyle accessory. For younger photographers and enthusiasts, the X Half represents a gateway into Fujifilm’s world of film simulations and creative filters without the complexity of larger systems.
Fujifilm Deal: X-T5 Bundle
In addition to the White Edition launch, Fujifilm has introduced a compelling bundle offer. When purchasing a Fujifilm X-T5 with the XF 16-80mm f/4 lens, buyers receive an X Half camera included in the package. This deal is currently available through Adorama, making it an attractive way to combine Fujifilm’s professional APS-C system with the creative fun of the X Half.
Editorial Perspective
The Fujifilm X Half Frame camera is not designed to compete with high‑end mirrorless systems. Instead, it offers a playful, experimental approach to photography that resonates with Fujifilm’s heritage of film simulation and tactile shooting. The White Edition reinforces this identity, while the X-T5 bundle deal positions the X Half as a companion piece to serious gear. For photographers seeking both professional performance and casual creativity, Fujifilm’s dual offering is a clever way to bridge two worlds.
