Fujifilm has officially unveiled the long-rumored Fujifilm X Half Frame digital compact camera, marking a bold new direction in the company’s iconic X-series lineup. This new release blends vintage design cues with cutting-edge digital technology, offering a unique half-frame format that delivers double the exposures in a classic 35mm-style layout.
The Fujifilm X Half Frame is designed for photographers who crave a creative, compact, and stylish camera experience. With its vertical image orientation and film-inspired aesthetic, this camera is ideal for street photography, travel, and content creation on the go.
Fujifilm X Half Frame Price is $849 and available at B&H Photo | Amazon.
Key Features of the Fujifilm X Half Frame
The X half uses a vertically oriented 1-inch 18MP sensor that shoots in a 3:4 aspect ratio. This is a nod to the old half-frame format, which doubled the shot count per roll of film. The vertical shape also helps define the camera’s slim, upright body. Manual controls include an aperture ring on the lens, touchscreen settings, and an exposure dial offering ±3 EV.
- Vertical 18MP, 8.8 x 11.7mm CMOS sensor
- 32mm equiv F2.8 lens
- JPEG-only output
- 2-in-1 mode combining sequential shots into a 3:2 image
- Tunnel-style optical viewfinder
- Film Camera mode simulates the film camera experience
- 10 Film Simulations
- 18 Filters
- Twin touchscreen interface
- Date stamp option
- 880 shot per charge rating when using OVF
- ‘Film advance’ lever
- Direct printing to Instax printers
A Fresh Take on Compact Creativity
Fujifilm is targeting a new generation of creators with the X Half Frame. By blending retro styling with advanced digital features, the camera offers a nostalgic yet fresh shooting experience. The compact body is reminiscent of Fujifilm’s film cameras, but packed with today’s technology.
This is not just another compact camera—it’s a creative tool for storytelling in a vertical, social-media-ready format. Whether you’re shooting stills or video, the Fujifilm X Half Frame is built to deliver stylish, high-impact content effortlessly.
Pricing and Availability
Fujifilm has confirmed that the X Half Frame camera will be available later this year, with an expected price range around $849. Additional accessories and color variants are also expected.
- Pre-orders: B&H Photo | Amazon
- Additional information
- Press release
The Fujifilm X Half Frame compact camera is a refreshing entry in today’s digital landscape—blending style, substance, and innovation.
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