The title says it all. This is from a recent talk of Sigma CEO Kazuto Yamaki. He confirmes in a recent interview that company’s short‑term strategy involves the possibility of introducing mirrorless lenses for Nikon Z and Canon RF mounts.
In addition to the possibility of new lenses, he also notes Sigma estimates the overall decline of the photography industry will stabilize sometime this year and explains why Sigma will continue to make cameras, even if it comes at ‘considerable’ costs to the company.
Back in February, the company had plans for RF mount but still couldn’t decide if they were planning to make lenses for Nikon Z and Canon RF mounts or not. Latest rumors were also suggesting that the lens manufacturer is working on Nikon Z and Canon RF mount lenses and we may see some official announcements from Sigma in 2021.
He also says Sigma predicts the decline of the photography industry will plateau in 2021, at which point it should stabilize for the foreseeable future.
“It’s true that the photography market has been systematically shrinking for years – in keeping with more and more people simply using smartphones to make photos and videos. Less cameras sold also means less potential customers interested in buying a lens, which is why our short‑term strategy indeed involves a possibility of introducing lenses with new mounts – to such photography systems as Nikon Z or Canon EOS R. So far, however, the number of orders for our lenses is still above our manufacturing capacities, and especially the capabilities of our R&D department.”
What you can expect is for example look at the latest Sigma gear. Sigma has announced three new compact, premium full-frame lenses for Sony E-mount and Leica/Panasonic/Sigma’s L-mount cameras. The 24mm F3.5, 35mm F2 and 65mm F2 DG DN | Contemporary lenses share similar designs and have weather-sealed metal bodies. The 24mm F3.5, 35mm F2 and 65mm F lenses will be available in mid-January for $549, $639 and $699, respectively.
2020 Black Friday & Cyber Monday Shopping
Pre-orders now available online :
Sigma 24mm f/3.5 at B&H Photo, Adorama
Sigma 35mm f/2.0 at B&H Photo, Adorama
Sigma 65mm f/2.0 at B&H Photo, Adorama
The full article can be found at ICAN.
Via NikonRumors
