Sony HX350 camera announced with 50x zoom


Sony has announced the Cyber-shot DSC-HX350 digital camera. The Sony HX350 is a premium super-zoom bridge camera with a 50x optical zoom lens.

HX350’s main attraction point is the impressive Carl Zeiss Vario-Sonnar T* lens, which cuts down flare and reflections. The construction consists of 15 elements in 10 groups (including 1 super ED glass element, 2 ED glass element and 3 aspheric element).

This camera borrows many traits from DSLRs, like the design, lens, handling, grip, and manual controls. Its SLR-like design and 20.4-megapixel 1/2.3 type (7.82mm) Exmor R CMOS sensor will cost buyers about €450. Currently not available in the US.

Sony HX350 camera announced with 50x zoom

Sony HX350 50x Zoom Bridge Camera Announced

The Sony HX350 features a 20.4 megapixel Exmor RTM CMOS sensor, BIONZ X processor, 50X (24-1200mm equiv) zoom, DSLR-style handling, tilting 3″ LCD, and 1080/60p video recording.

You can film smooth, steady video clips in Full HD 24p, even when you’re walking or zooming, with Optical SteadyShot Active Mode. When you press the shutter button halfway to activate Lock-on AF. It automatically adjusts the AF target frame size to match the subject size, improve tracking performance.

The HX350 has a 201k-dot resolution electronic viewfinder gives you a clear, real-time preview with 100% field coverage. You can add up to 13 different creative effects to stills, movies and panoramas without having to download and use image-editing software.

Key Features

  • ZEISS Vario-Sonnar T* lens with 50x optical zoom and 100x Clear Image Zoom for close-ups
  • Manual controls and electronic viewfinder in a compact DSLR-style body
  • Back-illuminated Exmor RTM CMOS sensor with 20.4 effective megapixels and BIONZ X image processing engine
  • Optical SteadyShot and Intelligent Active Mode Full HD movies

Full details of the Sony HX350 can be found here. It will go on general sale in Europe in January 2017 priced at approximately €450.