Fujifilm Launches Big Deals on X and GFX Gear – Save Up to $500
Fujifilm has announced a new round of major savings across its X‑Series and GFX‑Series cameras and lenses, offering discounts up to $500 for a limited...
Lenses
Nikon USA May 2026 Rebates – Full List of Discounted Cameras and Lenses
Nikon USA has confirmed that its rebate campaign for May 2026 remains unchanged from April, continuing major savings across cameras, lenses, and accessories. Running through...
LK Samyang Expands Co-Developed AF 14-24mm F2.8 to L-Mount
LK Samyang, in collaboration with Schneider‑Kreuznach, has announced the expansion of its acclaimed AF 14‑24mm F2.8 FE ultra‑wide zoom lens to L‑mount. This move brings...
Sony A7R VI & FE 100-400mm f/4.5 GM II Rumors — NYC Event May 2026
Sony is reportedly preparing to announce the A7R VI camera and the new FE 100-400mm f/4.5 GM II lens on or around May 13, 2026....
Sony FE 28-70mm f/3.5-5.6 OSS II Reviews Roundup
Updated: April 2026 — Latest Sony FE 28-70mm f/3.5-5.6 OSS II reviews from leading photography sites. The Sony FE 28-70mm f/3.5-5.6 OSS II is Sony’s...
Sony FE 100-400mm f/4.5 GM II Rumors — First Leaked Pictures & Details
Sony is preparing to announce the FE 100-400mm f/4.5 GM II lens, with leaked images and certification details pointing to a May 2026 release. This...
Viltrox AF 35mm F1.2 LAB N FE Lens for Sony FE – Flagship Prime with F1.2 Aperture
Viltrox has introduced the AF 35mm F1.2 LAB N FE, a premium full‑frame prime lens for Sony FE mount cameras. Combining a classic aperture ring...
Panasonic Introduces LUMIX S 40mm F2 Compact Prime Lens
Panasonic has announced the new LUMIX S 40mm F2 (S‑S40), a compact, lightweight prime lens for the full‑frame LUMIX S series. Designed for everyday versatility,...
Viltrox Announces AF 35mm and AF 55mm F1.8 EVO Lenses for Sony FE and Nikon Z
Viltrox has introduced two new prime lenses — the AF 35mm F1.8 EVO and AF 55mm F1.8 EVO — designed for Sony FE and Nikon...
Nikon Teases New Autofocus Cinema Lens at NAB Show
Nikon has dropped a teaser video at the NAB Show, hinting at the beginning of “a new Nikkor chapter.” The co‑branded clip with RED showcases...
Panasonic 40mm f/2 S Lens and Lumix S9 Special Edition Rumors
Panasonic is reportedly preparing to announce a new LUMIX 40mm f/2 S lens and a special edition Lumix S9 camera on April 21. The compact full‑frame prime is said...
Sony 2026 Lens Rumors — 16‑28mm f/2 GM, 100‑400mm f/4 GM, and More
Sony is reportedly preparing a major lens lineup refresh for 2026, with multiple new optics expected to debut alongside the Sony A7R VI. The rumored releases...