Fujifilm Launches Big Deals on X and GFX Gear – Save Up to $500

Fujifilm has announced a new round of major savings across its X‑Series and GFX‑Series cameras and lenses, offering discounts up to $500 for a limited time.

The promotion covers flagship medium‑format bodies, popular APS‑C mirrorless cameras, and a wide range of GF and XF lenses. These deals are now live through authorized retailers including B&H Photo, Amazon and Adorama

GFX Series – Medium Format Savings

• GFX100 II – Save $500 → Available at all major retailers.
• GFX100S II – Save $500 → Compact powerhouse for studio and field.
• GF55mm F1.7 R WR – Save $500 → Ideal for portrait and low‑light work.
• GF80mm F1.7 R WR – Save $500 → Beautiful bokeh and sharp rendering.
• GF110mm F2 R LM WR – Save $500 → Flagship portrait lens for GFX users.
• GF20‑35mm F4 R WR – Save $500 → Ultra‑wide versatility for landscapes.
• GF32‑64mm F4 R LM WR – Save $500 → All‑round zoom for travel and studio.
• GF45‑100mm F4 R LM WR – Save $500 → Mid‑range zoom with optical precision.
• GF100‑200mm F5.6 R LM OIS WR – Save $500 → Telephoto reach with stabilization.

These GFX deals make medium‑format performance more accessible than ever. For photographers seeking maximum image quality, the GFX100 II and GFX100S II stand out as top picks.

X‑Series Cameras – Compact Power

• X‑T5 (body or kit) – Save $100 → Available with XF16‑50mm or XF16‑80mm lenses.
• X‑H2 and X‑H2S – Save $200 → Flagship hybrid cameras for photo and video.
• X‑T50 (body or kit) – Save $100 → Fujifilm’s newest compact mirrorless model.
• X‑S20 (body or kit) – Save $100 → Perfect for travel and vlogging.

Exclusive offer: Fujifilm X‑S20 + XF23mm F2.8 for $1,549 – only at B&H Photo.

XF Lenses – Creative Flexibility

• XF14mm F2.8 R – Save $100 → Lightweight ultra‑wide prime.
  • XF 14mm at B&H Photo | XF 14mm deal at Amazon | XF 14mm savings at Adorama
• XF16mm F1.4 R WR – Save $150 → Fast aperture for low‑light and street work.
  • XF 16mm at B&H Photo | XF 16mm deal at Amazon | XF 16mm savings at Adorama
• XF10‑24mm F4 R OIS WR – Save $150 → Wide zoom with optical stabilization.
  • XF 10‑24mm at B&H Photo | XF 10‑24mm deal at Amazon | XF 10‑24mm savings at Adorama
• XF50‑140mm F2.8 R LM OIS WR – Save $200 → Pro telephoto zoom for sports and portraits.
  • XF 50‑140mm at B&H Photo | XF 50‑140mm deal at Amazon | XF 50‑140mm savings at Adorama
• XF70‑300mm F4‑5.6 R LM OIS WR – Save $100 → Compact telephoto reach.
  • XF 70‑300mm at B&H Photo | XF 70‑300mm deal at Amazon | XF 70‑300mm savings at Adorama

Special Offer – Fujifilm X Half

Fujifilm’s stylish X Half compact camera is also discounted by $100 across color variants (black, charcoal, silver). Available at Amazon, B&H Photo and Adorama .

Where to Buy

Closing Thoughts

Fujifilm’s May 2026 deal campaign delivers strong savings across both X and GFX systems, making it an ideal time for creators to expand their kits. Whether you’re upgrading to medium format with the GFX100 II or adding a fast XF prime to your X‑Series setup, these offers combine performance and value for every level of photographer.

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