Best Sony Cameras in 2025: Top Sony Alpha Picks for Every Creator
When it comes to innovation in digital imaging, Sony has consistently raised the bar with its Sony Alpha lineup. Known for delivering cutting-edge technology, unmatched...
Sony E
Development Announcement : Tamron 25-200mm f/2.8-5.6 G2 Lens
Tamron announced the development of a new 25-200mm f/2.8-5.6 G2 all-in-one 8x zoom full-frame mirrorless lens for Sony E-mount model A075. The company says the...
Sigma 135mm f/1.4 Art DG, 20-200mm f/3.5-6.3 DG Contemporary & 35mm f/1.2 Art DG DN II lenses
Sigma 135mm f/1.4 Art DG, 20-200mm f/3.5-6.3 DG Contemporary, and 35mm f/1.2 Art DG DN II lenses are now officially announced. All lenses will be...
Viltrox AF 56mm f/1.2 Pro APS-C Lens Announced
Viltrox AF 56mm f/1.2 Pro APS-C lens is now officially announced. The bright prime lens is available for Fujifilm X and Sony E mounts. The...
Sigma 200mm F2 DG OS Sports Lens Announced for Sony E and L-Mount Cameras
Sigma has announced the 200mm F2 DG OS Sports, a fast telephoto prime aimed at sports and portrait photographers, available for L mount and Sony...
Sigma 12mm F1.4 DC Contemporary Lens Announced for APS-c Cameras
Sigma has announced the 12mm F1.4 DC, an APS-C prime for Sony E, Fujifilm X and Canon RF mount. This new lens costs $629, first...
Sony FX3 Firmware Ver. 7.00 & Sony FX30 Firmware Ver. 6.00 Released
Sony has released the new firmware for FX3 and FX30 cinema cameras. You can see the details and download links of the firmware 7.00 for the Sony FX3...
Tamron 16-30mm F2.8 Di III VXD G2 Lens, Priced $929
The Tamron 16-30mm F2.8 Di III VXD G2 is a full-frame wide-angle zoom lens for Nikon Z mount and Sony E mount. It features a...
Sony RX1R III 61MP Full-Frame Compact Camera
The Sony DSC-RX1R III is the company’s fourth full-frame compact camera. This third-generation compact full-frame features a powerful 61MP BSI CMOS sensor, bringing it in line...
Sigma 17-40mm F1.8 DC Art Lens Announced, Priced $919
Sigma has announced the 17-40mm F1.8 DC Art, a super-fast standard zoom for APS-C. The 17-40mm lens will be availble from mid-July. In the US...
New Viltrox AF 85mm f/1.4 Pro Lens for Sony E-mount Announced
Viltrox has officially announced the AF 85mm F1.4 Pro FE lens for Sony E-mount. The Viltrox AF 85mm F1.4 Pro FE is available for purchase as of...
Sony FX2 AI Powered Hybrid Cinema Camera Announced
Sony FX2 compact AI-powered cinema camera is now officially announced. The camera’s design borrows a lot from previous cinema cameras; it has several standard 1/4...