Fujifilm GFX ETERNA 55 Firmware v1.04 Released: Display & Stability Fixes
Fujifilm has officially released Firmware Update Version 1.04 for the GFX ETERNA 55. While the update may look minor at first glance, it delivers meaningful...
Medium Format
Mirrorless vs DSLR: Which Camera System Should You Choose in 2026?
🔄 Updated for 2026 The mirrorless vs DSLR debate has been around for more than a decade — but in 2026, the question is no...
Fujifilm Upcoming Cameras 2026: The Ultimate Fujifilm Rumors Guide
Updated: January 2026 Fujifilm Upcoming Cameras 2026: An Overview Fujifilm rumors for 2026 are gaining momentum, and photographers, content creators, and enthusiasts are eager to...
Fujifilm GFX Medium Format System Guide (2026 Edition)
In an era where mirrorless cameras are often judged by speed, autofocus points, and video specs, the Fujifilm GFX Medium Format System exists in a...
Ultimate Mirrorless Camera Guide: Brands, Lenses, Pros & Cons
Mirrorless cameras have reshaped modern photography. From beginners picking up their first interchangeable-lens body to professionals shooting weddings, wildlife, cinema, and commercial work—mirrorless systems now...
Venus Optics Announces Laowa 35mm F2.8 Zero-D Tilt-Shift Macro Lens for Full-Frame and Medium Format
Venus Optics has officially expanded its innovative tilt-shift lineup with the launch of the Laowa 35mm f/2.8 Zero-D Tilt-Shift 0.5x Macro lens, a versatile new...
FUJIFILM Officially Launches the GFX ETERNA 55 8K Cinema Camera with 32-90mm T3.5 PZ Lens
Fujifilm has just officially announced the new FUJIFILM GFX ETERNA 55 Cinema Camera and Fujinon GF 32-90mm T3.5 PZ OIS WR lens. After nearly a year of...
Hasselblad X2D II 100C and XCD 35-100mm F2.8-4 E Lens Announced
Hasselblad officially announced the second generation of its flagship medium format camera, Hasselblad X2D II 100C and XCD 35-100mm F2.8-4 E Lens. Both the products are now available for...
Fujifilm GFX100RF Officially Announced
The Fujifilm GFX100RF is a 100-megapixel medium format digital camera with a fixed 28mm equivalent F4 lens. The GFX100RF will retail for $4899 and will...
New Firmware Updates for Fujifilm X-T5, X100VI, X-H2, X-H2S, X-T50, X-M5, GFX100S & GFX100
Fujifilm released the new firmware updates for Fujifilm X-T5, X100VI, X-H2, X-H2S, X-T50, X-M5, GFX100S and GFX100. Firmware is the software that is operating your camera,...
Firmware Updates for Fujifilm X-T5, X-T50, X-S20, X100 VI and GFX100SII Released
Fujifilm released the new firmware updates for Fujifilm X-T5, X-T50, X-S20, X100VI and GFX100SII. Firmware is the software that is operating your camera, and it...
Hasselblad XCD 20-35mm f/3.2-4.5 E Lens Announced
Hasselblad announces the XCD 20-35mm f/3.2-4.5 E, a wide zoom lens for medium format. Equivalent to 16-27mm in full-frame terms, the XCD 20-35mm f/3.2-4.5 E...