7Artisans MF 6mm f/2.0 Debuts With 220° FOV for APS‑C Cameras
7Artisans has officially announced the new 7Artisans MF 6mm f/2.0, an ultra‑wide APS‑C fisheye lens designed for creators who want extreme perspective, immersive distortion, and...
Announcement
Ricoh GR IV HDF Brings Soft, Film‑Like Rendering to the GR Series
Ricoh has officially introduced the Ricoh GR IV HDF, a new premium compact camera built on the foundation of the GR IV but enhanced with...
7Artisans MF 50mm f/1.2 Lens Announced for APS-C Mirrorless Cameras
7Artisans has officially launched its new MF 50mm f/1.2 lens designed for APS-C mirrorless cameras. The lens is available in multiple mounts including Sony E,...
Viltrox Unveils New Conversion Lenses for Fujifilm X100 Series
Viltrox has officially introduced two new conversion lenses designed for the Fujifilm X100 series, giving photographers wider and tighter fields of view without sacrificing the...
Godox AD300PRO II Announcement: Faster Performance, Smarter Control, Same Portable Power
Godox has officially announced the Godox AD300Pro II, the second-generation upgrade to its popular 300Ws outdoor flash. Designed for creators who need a compact but...
Leica Unveils New Safari-Green M Lenses and Glossy-Black Summilux
Leica Camera AG has introduced four new cosmetic variants for its iconic M-mount lenses: three finished in the brand’s classic olive “Safari” green and one...
Sony FE 28-70mm f/3.5-5.6 OSS II Officially Announced — Compact Kit Zoom for α7 V
With the announcement of the Sony a7 V, Sony also introduced a refreshed standard zoom lens: the new Sony FE 28‑70mm f/3.5-5.6 OSS II (SEL28702)....
Sony a7 V Officially Announced — 33MP Full-Frame + AI, 30 fps Burst & 4K 120p
Sony has officially unveiled the Sony a7 V (Alpha 7 V), the newest mid-to-upper-tier full-frame mirrorless camera designed for hybrid shooters, enthusiasts, and semi-professional creators....
Viltrox AF 9mm f/2.8 Air: Compact ultra‑wide prime for Fujifilm X‑mount
Viltrox has released the Viltrox AF 9mm f/2.8 Air for Fujifilm X-mount, an ultra‑wide APS‑C third party lens aimed at creators who want pocketable size...
Venus Optics Announces Laowa 35mm F2.8 Zero-D Tilt-Shift Macro Lens for Full-Frame and Medium Format
Venus Optics has officially expanded its innovative tilt-shift lineup with the launch of the Laowa 35mm f/2.8 Zero-D Tilt-Shift 0.5x Macro lens, a versatile new...
Kodak Snapic A1: New 35mm Film Compact Camera for $99
A Nostalgic Return: Kodak Snapic A1 Film photography continues its revival, and Kodak has just added a new chapter to the story. The Kodak Snapic...
Leica Q3 Monochrom Camera Announcement: Price, Specs & Global Availability
Leica Camera has officially unveiled the Leica Q3 Monochrom, the latest addition to its prestigious Q-series lineup and the second dedicated black-and-white model in the...