Leica Noctilux‑M 35 f/1.2 ASPH. Announced: First 35mm Noctilux Lens
Leica Camera AG has announced the Noctilux-M 35 f/1.2 ASPH., the first Noctilux lens in the company’s history to feature a 35mm focal length. Since...
Announcement
Godox Announces the New AD800 Pro: A Powerful 800Ws Outdoor Flash for Demanding Creators
Godox has officially announced the AD800 Pro, a new 800Ws all‑in‑one outdoor flash designed for photographers who need high output, fast performance, and reliable color...
ON1 Effects 2026 Released – AI Masking, Cinematic Filters & More
ON1 Effects 2026 is officially here, bringing a powerful upgrade to one of the most versatile photo editing tools on the market. Whether you’re a...
DJI RS 5 Gimbal Announced: Touchscreen Tracking and 3kg Payload
DJI has officially announced the RS 5 gimbal stabilizer, the latest addition to its professional handheld lineup. Launched in China with a starting price of...
Brightin Star MF 50mm f/1.05 Lens Announced for Mirrorless Systems
Brightin Star has officially introduced the MF 50mm f/1.05, a manual-focus full-frame prime lens designed for mirrorless systems. Available for Sony E, Canon RF, Nikon...
Ricoh GR IV Monochrome: A Premium Compact for Black-and-White Purists
Ricoh has unveiled the Ricoh GR IV Monochrome, a specialized version of its enthusiast compact camera designed exclusively for black-and-white photography. Marking the 30th anniversary...
Fujifilm X Half Frame Camera White Edition Announced Overseas
Fujifilm has expanded its playful X Half Frame lineup with the launch of a new White Edition model overseas. First introduced in 2025, the Fujifilm...
Meike 85mm f/1.8 AF SE Mark II Lens Announced for Canon EF Mount
Meike has officially released the 85mm f/1.8 AF SE Mark II lens for Canon EF mount DSLR cameras, expanding its affordable portrait prime lineup to...
Godox AD100Pro II Announced: Compact Flash with More Power
Godox has officially announced the AD100Pro II, the next generation of its pocket-sized flash system. For photographers who value portability without sacrificing performance, this release...
Fujifilm Announcement: Instax mini Evo Cinema – A Hybrid Instant Camera with Cinematic Flair
FUJIFILM Corporation has announced the launch of the Instax mini Evo Cinema™, the latest model in its hybrid instant camera Evo series. Available in Japan...
7Artisans announces three tiny, cheap APS-C autofocus primes for Sony E and Fujifilm X
7Artisans has introduced a new trio of compact, budget-friendly APS-C autofocus prime lenses—the Lite series—covering 25mm, 35mm, and 50mm f/1.8. Designed for Sony E and...
Nikon Announces NIKKOR Z 24-105mm f/4-7.1 Travel Zoom Lens
Nikon has officially announced the NIKKOR Z 24-105mm f/4-7.1, a compact and affordable zoom lens designed for full-frame Z-mount cameras. With its wide-to-telephoto focal range,...