7Artisans AF 35mm f/1.4 XF Lens for Fujifilm Cameras
7Artisans AF 35mm f/1.4 XF lens for Fuji X-mount is now officially announced. It is a classic lens in full-frame equivalent. Its high aperture ratio...
Third-Party Lenses
7artisans Unveils 120mm T2.9 Macro 2X Cine Lens with Manual Focus
7Artisans has announced a new 120mm T2.9 Full-frame Macro 2X Lens for Sony E, Canon EOS-R, Nikon Z and Leica L mount cameras.  It is a...
Announced: Meike 85mm f/1.8 Pro Lens for Fuji X-mount
The new Meike AF 85mm f/1.8 Pro lens is now available for Fujifilm X-mount. Meike has launched the Pro Series 85mm F1.8 Full Frame Autofocus...
Viltrox AF 25mm f/1.7 Air Lens Announced for APS-c Cameras
Viltrox AF 25mm f/1.7 Air lens for cameras with APS-C sensor is now officially announced. The new Viltrox lens will be available in Fuji X,...
Sigma 300-600mm F4 DG OS | Sports Lens Announced, Priced $6000
Sigma has announced the 300-600mm F4 DG OS Sports lens, designed specifically for applications like sports, action and wildlife photography. The Sigma 300-600mm F4 DG OS...
Sigma BF Mirrorless Camera Announced, Priced $1,999
Sigma has unveiled the Sigma BF, minimalist 24MP full-frame L-mount mirrorless camera. The BF in the camera name stands for “Beautiful foolishness”. The Sigma BF...
Sigma 16-300mm f/3.5-6.7 DC OS Contemporary Lens Announced, Priced $699
Sigma has announced the 16-300mm F3.5-6.7 DC OS Contemporary lens, a wide-angle to telephoto that provides a 24-450mm equivalent focal length. This new lens costs...
Announced: Meike 55mm f/1.8 Pro Lens for Fuji X-mount
Meike has launched the Pro Series 55mm F1.8 Full Frame Autofocus Portrait Lens for Fuji X-mount cameras. The Meike AF 55mm f/1.8 Pro lens already exists for E/Z/L...
Tokina 11-18mm F2.8 ATX-M Lens Announced for Fujifilm X mount
Tokina has officially announced the new Tokina 11-18mm F2.8 ATX-M lens for Fujifilm X mount. It is an ideal choice for landscapes, cityscapes, street scenes,...
Viltrox AF 28mm f/4.5 AF Lens Announced – Budget Alternative to the XF27mmF2.8 R WR?
Viltrox has officially announced the Viltrox AF 28mm f/4.5, a compact and lightweight autofocus lens designed for mirrorless cameras. With its slim profile, high-quality optics, and...
Tamron 50-400mm f/4.5-6.3 Di III VC VXD Firmware V4 Released
Tamron has announced a firmware update for its 50-400mm F4.5-6.3 Di III VC VXD lens. This update allow users who pair it with a Sony...
TTArtisan 23mm f/1.8 AF Lens Announced for Fuji X-mount, Priced $127
TTArtisan announces an affordable 23mm f/1.8 AF lens for APS-C cameras. The company is following up its AF 35mm F1.8 II with another F1.8 prime lens for...