GoPro announced two new action cameras: the GoPro LIT HERO and the GoPro MAX2.
The GoPro LIT HERO weighs just 93g, this little camera captures crisp 4K60 “HyperSmooth” image-stabilised footage and is equipped with a built-in light with three brightness levels for low-light shooting. It’s also waterproof to 5 meters and has a 100-minute runtime meaning it is ready to go when you are!
When it comes to the GoPro MAX2, this is a camera that can capture every angle in True 8K 360 video. It’s 29MP photos, advanced 10-bit colour, HyperSmooth stabilisation, and Horizon Lock, all resulting in sharp and smooth results. And, with six microphones onboard, it can deliver immersive sound that will bring your footage to life.
GoPro Max 2

MAX2 – The World’s Most Durable, True 8K 360 Camera
MAX2 is a powerful, durable, yet easy-to-use 360 camera designed for professional-quality image capture and action. MAX2 is the only True 8K 360 video capture camera on the market, capturing up to 21% more resolution than the competition for superior detail and sharpness. This combines with MAX2’s superior colors and overall image quality to enable the most professional-looking 360 content in the industry. Additional MAX2 features include:
- Full Range 10-Bit Color in True 8K + GP Log encoding captures over 1 billion colors for more realism and smoother gradations in your videos. Advanced users can use GP-Log to maximize dynamic range, details and post production flexibility with their MAX2 footage.
- Twist-and-Go Replaceable Lenses are made from extremely durable, water-repelling optical glass. These lenses are twist-and-go easy to remove and replace, no tools or calibration necessary.
- 29 Megapixel 360 Photos provide all the ultra high resolution you need to crop, zoom and reframe for the exact shot you want via the GoPro Quik App.
- Enhanced Capability with GoPro Labs unlocks up to 300Mbps bitrate and additional advanced camera settings with MAX2’s free, optional GoPro Labs firmware update. GoPro Labs provides advanced users with features and capabilities that go beyond what most average users may want.
- Industry-Leading 6 Microphones deliver true-to-life 360 audio. Improvements include wireless Bluetooth functionality, “Audio Field-of-View” and 360 stereo audio with advanced wind-noise reduction. Plus, 360 ambisonic audio support coming soon.
- AI-Powered Software for easy 360 editing. From AI Object Tracking to MotionFrame editing of 360 content by simply panning your phone to edit, the Quik app makes 360 editing simple and fun.
- Cloud-Based Editing for GoPro subscribers to enjoy unlimited cloud storage of their 360 footage, making it simple to use the Quik App to edit your footage in the cloud without worrying about downloading your footage or taking up storage space on your phone.
- New In-Camera POV and Selfie Video Modes make it fast and easy to capture your point-of-view or perfectly framed selfie-shots during your favorite activities. No editing required, just capture what you want in-camera and then share the shot.
- Invisible Mounting with 16 new mounts and accessories designed specifically for GoPro’s 360 cameras, including MAX2. Enable invisible mounting, drone-like footage and more iconic 360 perspectives with ease.
- Industry-Leading Durability and Design. MAX2’s low-profile, more aerodynamic design is ideally suited for pole, helmet, body and vehicle mounting. MAX2 is waterproof and designed for high impact use in a wide range of conditions with its convenient twist-and-go replaceable glass lenses.
- 1960mAh Cold-Weather Enduro Battery delivers exceptional performance in a wide range of temperatures, ensuring you get the shot no matter the conditions.
- Built-in GPS. MAX2 is the only 360 camera with built-in GPS.
GoPro Max 2 Price and Availability:

The GoPro Max 2 is available for pre-order now for $500, with full availability on September 30.
GoPro Lit Hero
LIT HERO: ‘Whatever, Whenever’ Lifestyle Capture with a Built-In Light
LIT HERO is an ultra-compact lifestyle camera featuring a built-in light that enables fun, immersive “Whatever, Whenever” video and photo capture with a unique ”retro vibes” look. LIT HERO captures 4K resolution video at up to 60 frames per second, 2x slo-mo, convenient magnetic mounting and only weights 93 grams. Additonal features include:
- Rugged Design + Waterproof to 16ft (5m) and built with legendary GoPro durability, HERO is ready to capture the fun no matter the activity—whether you’re ripping snow, dirt or water or enjoying a night out on the town with friends.
- Built-in Light enables “Whatever, Whenever” capture during any time of day, even in complete darkness. The built-in light expands your creative options and allows for a very fun “retro vibes” look to your photos and videos compared to the sometimes “too stark” look of smartphones.
- Stunning Image Quality and Immersive POV. Capture the action in ultra HD 4K video while bumping the frame rate up to 60 frames per second for smooth video play back in 2x slow motion. And LIT HERO’s optional 4:3 aspect ratio delivers a more immersive experience field of view that provides the option for cropped-down 9:16 social posts.
- Social-Ready 12 Megapixel Photos in 4:3 aspect ratio allowing for a wide range of creative cropping options for social posts.
- Long-Lasting Enduro Battery can record continuously for over 100 minutes at its highest video setting on a single charge.
GoPro Lit Hero Price and Availability
The Lit Hero is available for pre-order today for $270, which is $70 more than the light-free Hero. It will be widely available on October 21.




