Canon EOS C50 camera and Canon RF 85mm f/1.4L VCM lens are now officially announced. The EOS C50 is a new entry in its cinema camera lineup, which features a completely new full-frame sensor capable of recording 7K 60p. It will cost $3899 and will start shipping in November. Check availability at B&H and Adorama.
Canon also announced the RF 85mm F1.4 L VCM, a prime lens offering a classic portrait focal length and fast maximum aperture. The lens sits between the more expensive 85mm F1.2 lenses and the sharp but slow-to-focus 85mm F2.0 IS STM Macro. The new lens slots into the company’s expanding range of F1.4 VCM primes, and is a very close match in terms of size and weight. The Canon RF 85mm F1.4 L VCM will be available from October at a recommended price of $1649. Check availability at B&H and Adorama.
Pre-Orders are now open ar B&H Photo | Adorama

Canon EOS C50 Camcorder
The EOS C50 camera is designed to maximize creative freedom. The compact, full-featured camera body includes Canon’s newly developed 7K full frame CMOS sensor with 3:2 open gate internal recording capabilities, 4K/120P and Cinema RAW Light up to 7K/60P. The EOS C50 features Canon’s next-generation Dual Pixel CMOS AF II, simultaneous 2K crop recording, built-in Frame.io Camera-to-Cloud integration, and supports XC protocol which allows for remote control over IP via Wi-Fi® or a compatible third-party USB-C ethernet adapter. The included detachable top handle adds two full-size XLR audio inputs, a start-stop button, and a zoom rocker. In addition, this camera can capture 32MP still images in Photo mode. The EOS C50 seamlessly integrates into almost any production environment, delivering flexibility and outstanding image quality in a package that practically fits in the palm
of your hand.
Key Features
- Newly developed 7K full-frame CMOS sensor
- Variety of sensor modes including Full-frame 3:2
- Dual Base ISO
- 7K 60P internal RAW recording and 4K 120P high frame rate recording
- Various recording modes including simultaneous 2K crop recording
- Dual Pixel CMOS AF II
- New, light and compact body design including detachable handle with built-in XLR
- inputs, REC and Zoom control.
- Adobe Frame.io Camera to Cloud in-camera integration
- 32MP still photo capture in Photo mode
- Smallest lightest full-frame Cinema EOS camera
- Full-frame 7K CMOS sensor with open gate 3:2 mode
- Combines high-res stills with professional video formats
- Hybrid capture with 32MP stills, 7K 60p RAW video, 4K 120P
- RAW, C-RAW, JPEG, and HEIF stills recording formats
- Dual Pixel CMOS AF II with EOS iTR AF X
CINE-SERVO 11-55mm T2.95-3.95
The CINE-SERVO 11-55mm T2.95-3.95 RF is a high-performance 8K lens featuring a wide angle of view of 100 degrees. It has Super 35mm sensor coverage and when its built-in 1.5x extender is engaged, it’s able to cover full frame sensors, giving you added versatility.
Regardless of where you place the lens, its compact size and light weight will make shooting a breeze. Even with its ultra-wide focal length and built-in extender, the lens weighs 6.43 lbs. It also assists with Steadicam, wirecam, crane/jib, and other shooting setups where users want to reduce overall system weight.
This lens is ideal for sports, live events, houses of worship, and more.
Key Features
- With a focal length starting at 11mm, it’s the widest angle and lightest-weight lens in the CINE-SERVO lineup
- MOD 0.6m (distance from sensor to subject)
- Built-in 1.5x extender for additional reach and enables support for full-frame sensors
- Outstanding optical performance which supports 8K cameras
- Newly developed V Drive unit
- Supports Dual Pixel CMOS AF, Image Correction Features, Focus Guide and Lens Information display/recording

RF85mm F1.4 L VCM Lens
The RF85mm F1.4 L VCM is an entirely different L-series lens, targeting a wide range of still image and video shooters, with a combination of medium telephoto coverage, a fast f/1.4 maximum aperture, and excellent optical design. On a full frame camera this lens gives you one of the most common focal legnths for portraits, which has been used for decades. On the video side, this lens really shines with a dedicated manual Iris ring, and a linear focus motor called a VCM (Voice Coil Motor) that is virtually silent. And finally, focus breathing is barely noticeable on this incredibly versatile lens.
Key Features
- The latest L-Series hybrid lens featuring an iris ring for manual iris control during photo and video capture.
- A Voice Coil Motor (VCM) is utilized for focus which allows for quiet actuation at high speed, great for video.
- Improved durability and weather-resistant construction for use in harsh environments helps ensure reliability and dependability.
Incredibly minimal focus breathing. - Air Sphere Coating (ASC) helps significantly reduce lens ghosting and flare.
- This lens features one UD element to minimize chromatic aberration, and one aspheric lens for incredible quality from edge-to-edge.
PowerShot ELPH 360 HS Point & Shoot Camera

The PowerShot ELPH 360 HS is a slim, stylish camera designed to capture everyday moments with ease. With its 12x Optical Zoom, you can get close-ups or wide shots, whatever you need. The 20.2 Megapixel CMOS sensor and DIGIC 4+ Image Processor make sure your photos are super detailed
and full of lifelike color. Plus, the Intelligent IS and Optical Image Stabilizer help you get sharp images with minimal blur. If you want to record a movie, you can do that at 1080p Full HD resolution on a clear 3.0-inch LCD screen. The Hybrid Auto mode captures a short video before taking your picture like you are used to with your smartphone. Story Highlights then combines your images and videos with effects to create a short movie of your day.
Key Features
- 12x Optical Zoom with Optical Image Stabilizer lets you snap pics with ease.
- Built-in Wi-Fi® and NFC allows for easy sharing and transferring of images and videos to your smartphone.
- The 20.2 Megapixel* CMOS sensor and the DIGIC 4+ Image Processor, work together to deliver breathtaking images,
even in dim lighting. - Large 3.0-inch LCD enables easy viewing even from a wide angle.
- Hybrid Auto lets you record up to four seconds of video before each image you capture, then automatically combines
each clip and still into a quick video recap of the day. - Creative Shot mode takes a photo, saves five copies, and can apply 46 filter options based on what you see, what
you’re shooting, and how bright it is.
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Via: CanonRumors




