Hasselblad XCD 20-35mm f/3.2-4.5 E Lens Announced
Hasselblad announces the XCD 20-35mm f/3.2-4.5 E, a wide zoom lens for medium format. Equivalent to 16-27mm in full-frame terms, the XCD 20-35mm f/3.2-4.5 E...
Medium Format
Pre-order : Fujifilm X-T50, GFX 100S II, GF 500mm f/5.6 and XF 16-50mm f/2.8-4.8
Fujifilm has just officially announced four new products: Fujifilm GFX 100S II, GF 500mm F5.6, X-T50, and XF 16-50mm F2.8-4.8 lens. All the products are now available...
Fujifilm FUJINON GF500mm F5.6 R LM OIS WR lens announced
Along with the GFX100S II, Fujifilm also announced the GF500mm F5.6 R LM OIS WR, a relatively lightweight, compact super-tele prime for its GFX medium...
Fujifilm Introduces the 102mp GFX100S II Medium Format Camera, Priced for $4999
FUJIFILM Corporation has unveiled the FUJIFILM GFX100S II, the latest addition to its mirrorless digital camera GFX Series. This is the fastest version with a...
Hasselblad XCD 25mm F2.5 V Lens Announced, Priced $3,699
Hasselblad announces XCD 25mm F2.5 V ultra-wideangle lens for medium format cameras. It is a bright and distinguished wide-angle prime with a 20mm full-frame equivalence,...
New Firmware Updates for Fujifilm X-T4, X-T3, X-S10, X-T30II and GFX50SII Released
Fujifilm released the new firmware updates for X-T4, X-T3, X-S10, X-T30II and GFX50SII. Firmware is the software that is operating your camera, and it is...
Fujifilm GFX100 II Firmware Update Version 2.00 Released
Fujifilm has released new firmware update version 2.00 for Fujifilm GFX 100 IIÂ camera. Firmware is the software that is operating your camera, and it is...
Fujifilm Released GFX100 II, GFX50R, GFX50S, and X RAW STUDIO Updates
Fujifilm has just released new firmware updates for the Fujifilm GFX100 II, GFX50S and GFX50R. Firmware is the software that is operating your camera, and...
New Fujifilm GFX100S, GFX100 & GFX50SII Firmware Updates
Fujifilm has released new firmware updates for the Fujifilm GFX 100, GFX100S and GFX50SII. Firmware is the software that is operating your camera, and it is responsible...
Fujifilm GFX 100 II Firmware Update Version 1.10 Released
Fujifilm released the new firmware update Version 1.10 for  Fujifilm GFX 100 II medium format camera. The Fujifilm GFX100 II is the company’s latest high...
Fujifilm GFX100 II in Short Supply
Fujifilm recently released an announcement informing customers that the Fujifilm GFX 100 II mirrorless camera is facing a shortage issue. The reason behind this scarcity...
Fujifilm GFX 100 II Additional Coverage
Fujifilm has just announced the new GFX 100 II. It is a medium-format cameras with an all-new 102MP sensor and X-Processor 5 making it the...