7Artisans AF 35mm f/1.8 Lens Announced, Price $299
In a move that’s sure to excite budget-conscious photographers and videographers, 7Artisans has officially announced its latest full-frame prime: the 7Artisans AF 35mm f/1.8 Lens....
L-mount
New Panasonic Lumix S 100-500mm f/5-7.1 O.I.S. Lens Announced
Panasonic announced a new Lumix S 100-500mm f/5-7.1 O.I.S. lens for L-Mount. The Lumix S 100-500mm F5-7.1 OIS will go on sale September 25th for...
Sigma 135mm f/1.4 Art DG, 20-200mm f/3.5-6.3 DG Contemporary & 35mm f/1.2 Art DG DN II lenses
Sigma 135mm f/1.4 Art DG, 20-200mm f/3.5-6.3 DG Contemporary, and 35mm f/1.2 Art DG DN II lenses are now officially announced. All lenses will be...
Sigma 200mm F2 DG OS Sports Lens Announced for Sony E and L-Mount Cameras
Sigma has announced the 200mm F2 DG OS Sports, a fast telephoto prime aimed at sports and portrait photographers, available for L mount and Sony...
Panasonic LUMIX S 24-60mm F2.8 Lens Announced, Price $899
Along with the S1 II and S1 IIE, Panasonic also unveils new fast standard zoom for its Lumix cameras. The Lumix S 24-60mm F2.8 expands the...
Sigma Announces Price Increase Due to Trump Tariffs
Sigma America announces a price increase on lenses due to US tariffs. The current price will remain for all orders placed until May 31. The...
Sigma 16-300mm f/3.5-6.7 DC OS Lens Coming on May 15th, 2025
Sigma has updated the release date of the Sigma 16-300mm f/3.5-6.7 DC OS Lens. The release date of the Sigma 16-300mm F3.5-6.7 DC OS Contemporary...
TTArtisan 35mm T2.1 Cine Lens Announced, Priced $380
TTartisan announced a new 35mm T2.1 cine lens. It is the first cinema lens with double bokeh effect and will be available in Sony E,...
Best Full-Frame Cameras for Beginners – Find the Perfect Fit
Choosing the best full-frame camera for beginners can be overwhelming, but it’s the key to unlocking professional-quality photography. Full-frame cameras offer superior image quality, better...
7artisans Unveils 120mm T2.9 Macro 2X Cine Lens with Manual Focus
7Artisans has announced a new 120mm T2.9 Full-frame Macro 2X Lens for Sony E, Canon EOS-R, Nikon Z and Leica L mount cameras.  It is a...
Announced: Meike 85mm f/1.8 Pro Lens for Fuji X-mount
The new Meike AF 85mm f/1.8 Pro lens is now available for Fujifilm X-mount. Meike has launched the Pro Series 85mm F1.8 Full Frame Autofocus...
Sigma 300-600mm F4 DG OS | Sports Lens Announced, Priced $6000
Sigma has announced the 300-600mm F4 DG OS Sports lens, designed specifically for applications like sports, action and wildlife photography. The Sigma 300-600mm F4 DG OS...