CAPA CAMERA WEB has released the latest sales ranking from Yodobashi Camera for interchangeable lens digital cameras covering the period March 16–31, 2026. Once again, the Sony A7 V claimed the number one spot, extending its winning streak to five consecutive periods since late January.
Sony Continues Its Winning Streak
The Sony “α7 V” remains the best‑selling model, followed by the Sony A7C II Zoom Lens Kit in second place. Sony secured two distinct models (three variations) in the top ten, reinforcing its strong market presence. Canon, Nikon, and Fujifilm each placed with two models, while Hasselblad secured one position.
Highlights from the Ranking
- Top 1: Sony A7 V – Amazon | B&H
- Top 2: Sony A7C II Zoom Lens Kit – Amazon | B&H
- Top 3: Hasselblad X2D II 100C – Amazon | B&H
- Top 4: Fujifilm X‑M5 XC15‑45mm Lens Kit – Amazon | B&H
- Top 5: Canon EOS R10 RF‑S18‑150 IS STM Lens Kit – Amazon | B&H
- Top 6: Nikon Z8 – Amazon | B&H
- Top 7: Sony A7C II Body – Amazon | B&H
- Top 8: Canon EOS R50 Double Zoom Kit – Amazon | B&H
- Top 9: Fujifilm X‑E5 XF23mm Lens Kit – Amazon | B&H
- Top 10: Nikon Z50II Double Zoom Kit – Amazon | B&H
Notable Movements
The Fujifilm X‑E5 XF23mm Lens Kit returned to the rankings after a one‑and‑a‑half‑month absence, while the Nikon Z50II Double Zoom Kit reappeared after a one‑month hiatus. The Nikon Z8 made its comeback after nearly a year, boosted by Nikon’s ongoing cashback campaign offering a rebate of 75,000 yen through May 7, 2026.
Explore our guides to get the most out of your A7V:
- Recommended Settings for Beginners
- Kit Lens vs Body Only
- Best Accessories for Sony A7V
- Best Lenses for Sony A7V
Price & Availability
The Sony A7 V launches at $2,899 and is positioned as Sony’s new enthusiast-tier hybrid workhorse.
Sony A7 V — Check Price
For full stock tracking and restock alerts, see our Sony A7 V In Stock & Availability Tracker.
Summary
Sony’s A7 V continues to dominate Japan’s camera sales charts, proving its appeal among enthusiasts and professionals alike. With Canon, Nikon, Fujifilm, and Hasselblad also making strong showings, the late‑March 2026 ranking reflects a competitive market driven by promotions, product refreshes, and consistent demand for hybrid and full‑frame models.
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