Sony Overtakes Nikon in U.S. for Full-Frame Interchangeable Lens Cameras
Sony has passed Nikon to become the #2 company in the United States for full-frame interchangeable lens camera sales.
The announcement was based on data collected by NPD Group’s Retail Tracking Service and considered dollars spend on camera gear between January and February 2017.
In particular, the growth is due to the popularity of the Sony a7RII and a7SII, that have received good reviews due to their sensor quality.
Sony Now #2 in U.S. for Full-Frame Interchangeable Lens Cameras
See the full press release below:
SAN DIEGO, April 14, 2017 – Sony Electronics – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has announced today that their continued growth has vaulted them into the #2 overall position in the U.S. full-frame interchangeable lens camera market. 1
Sony’s interchangeable lens cameras and lenses have seen record sales in 2017, in particular within the U.S. full-frame camera market, where they have experienced double-digit growth (+23%) 2 compared to the same period last year. The popularity of key models including α7RII and α7SII has been paramount to this success.
Additionally, Sony’s rapid growth has helped to drive growth of the overall full-frame interchangeable lens camera market compared to the same period last year. Without Sony’s contributions, the full-frame market would be facing a slight decline.
“Our commitment to the industry is stronger than ever,” said Neal Manowitz, VP of Digital Imaging at Sony North America. “We are always listening to our customers, combining their feedback with our intense passion for innovation to deliver products, services and support like no other.”
Notes to Editors
1The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan- Feb 2017
2The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan/Feb 2016- Jan/Feb 2017
3The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan/Feb 2016- Jan/Feb 2017
