Laowa 180mm F4.5 1.5X Ultra Macro APO Lens Now Available for Preorder
Venus Optics has officially opened preorders for the Laowa 180mm F4.5 1.5X Ultra Macro APO, priced at $499. Initially announced earlier this year, the lens...
Pre-Order
Fujifilm FUJINON XF400mmF4.5 R LM OIS WR Now Available for Preorder
Fujifilm has officially opened preorders for the FUJINON XF400mmF4.5 R LM OIS WR, its latest super‑telephoto prime lens for the X Series mirrorless system. Announced...
GoPro Mission 1 Pro ILS Interchangeable-Lens Camera Announced
GoPro has officially launched the Mission 1 Pro ILS, its first interchangeable‑lens camera featuring a Micro Four Thirds mount. Priced at $700, the new model expands...
Canon EOS R6 V and RF20‑50mm F4 L IS USM PZ Now Available for Pre‑Order
Canon has officially opened pre‑orders for its latest video‑centric releases: the EOS R6 V full‑frame mirrorless camera and the RF20‑50mm F4 L IS USM PZ...
Sony Alpha 7R VI and FE 100‑400mm F4.5 GM OSS Now Available for Pre‑Order
Sony Electronics has officially opened pre‑orders for its two major May 2026 launches: the Alpha 7R VI full‑frame mirrorless camera and the FE 100‑400mm F4.5...
GoPro Mission 1 Cameras – Pre‑Orders Open for Mission 1, Pro, and Pro ILS
GoPro has officially opened pre‑orders for its newly announced Mission 1 camera lineup, following its NAB 2026 debut. The Mission 1 series — positioned as...
GoPro Mission 1 Series – US Pricing Announced
GoPro has officially revealed the US pricing for its newly announced Mission 1 camera lineup, following its debut at NAB 2026. The Mission 1 series,...
DJI Avata 360 Pre‑Order Options: Fly More Combos Listed
DJI’s first 360° FPV drone, the Avata 360, is now officially available for pre‑order through B&H Photo. Following its announcement earlier this month, the drone...
Nikon NIKKOR Z 70-200mm f/2.8 VR S II Lens Now Available for Pre-Order
Nikon has officially opened pre-orders for the newly announced NIKKOR Z 70-200mm f/2.8 VR S II, the second-generation telephoto zoom lens designed for full-frame Nikon...
Pre‑Order Now: Canon RF 7–14mm f/2.8–3.5 L Fisheye STM & RF 14mm f/1.4 L VCM Lenses
Pre‑orders are now open for Canon’s latest ultra‑wide RF lenses: the RF 7–14mm f/2.8–3.5 L Fisheye STM zoom and the RF 14mm f/1.4 L VCM...
Meike AF 23mm f/1.4 Lens Now Available for Pre-order
Meike has officially opened pre-orders for its new AF 23mm f/1.4 autofocus prime lens, designed for APS-C mirrorless systems. Compatible with Sony E, Fujifilm X,...
Fujifilm Instax Mini Evo Cinema Camera Now Available for Pre-order
Fujifilm has officially opened pre-orders for the Instax Mini Evo Cinemaâ„¢, its latest hybrid instant camera that merges photography, video, and smartphone integration. First announced...