Brightin Star Announces Updated MF 11mm f/2.8 II Full Frame Fisheye Lens
Brightin Star has officially introduced the MF 11mm f/2.8 II full‑frame fisheye lens, the second generation of its popular ultra‑wide prime. Designed for Sony E,...
Third-Party Lenses
Viltrox Releases New Firmware Updates for 50mm Pro FE, 85mm II FE Mark II, and 27mm XF Pro
Viltrox has announced new firmware updates for three of its popular autofocus lenses: the AF 50mm f/1.4 Pro FE, AF 85mm f/1.8 FE Mark II,...
Samyang Announces AF 35mm F1.8 P FE for Sony E-Mount
LK Samyang has expanded its Prima Series with the launch of the AF 35mm F1.8 P FE, a compact everyday prime lens designed for Sony...
🎨 Sigma 28mm f/1.4 DG HSM Art Lens Deal — Save $280 at B&H
The Sigma 28mm f/1.4 DG HSM Art Lens (Sony E) is now available with a massive $280 instant discount at B&H Photo, dropping the price...
Laowa 17mm f/4 Zero‑D Tilt‑Shift Lens Expands Perspective Control for Mirrorless
Venus Optics has announced two new ultra-wide lenses for full-frame and medium-format mirrorless systems: the Laowa 17mm f/4 Zero-D Tilt-Shift and the Laowa 17mm f/4...
Samyang AF 200mm f/1.8 FE OIS Prototype Shown at CP+ 2026
Samyang surprised telephoto enthusiasts at CP+ 2026 in Yokohama by privately showing a 3D‑printed mockup of an AF 200mm f/1.8 FE OIS lens. If produced,...
TTArtisan 17mm f/4 Tilt-Shift Lens Announced
TTArtisan has officially released its new 17mm f/4 Tilt-Shift Lens, designed as a budget architecture lens for mirrorless systems. This compact tilt-shift optic brings perspective...
Samyang Z‑mount Lenses Pending Nikon Licensing Approval as of March 2026
Samyang is reportedly waiting for Nikon licensing approval before it can begin manufacturing lenses for the Nikon Z‑mount. According to recent rumors published on March...
CP+2026 Coverage: Cameras, Lenses, Smartphones and More
CP+2026, the camera industry’s official trade show sponsored by CIPA, ran from February 26 to March 1 in Yokohama, Japan. As the year’s most important...
7Artisans 135mm f/1.8 AF Lens to be Announced in Late 2026 at $800
7Artisans is preparing to announce a new 135mm f/1.8 autofocus lens in late 2026, with an expected price of $800. Originally rumored for the CP+...
7Artisans AF 40mm f/2.5 FE: Compact Autofocus Prime for Sony E
7Artisans has announced the AF 40mm f/2.5 FE, a compact full-frame prime lens that emphasizes portability, autofocus performance, and affordability. Part of the company’s Lite...
Sigma Announces Development of 85mm F1.2 DG | Art Lens
Sigma has announced the development of the 85mm F1.2 DG | Art lens, a large-aperture medium-telephoto prime designed for full-frame mirrorless cameras. The lens will...