Fujifilm INSTAX Mini 70 Instant Camera Officially Announced

Fujifilm introduced a selfie-friendly INSTAX Mini 70 instant camera.

The new INSTAX Mini 70 model joins the ‘instax mini’ series of instant cameras which produce credit-card-size photos instantly, on October 23.

The instax mini 70 comes in three new colors including “Canary Yellow,” “Island Blue,” and “Moon White,” features the Auto Exposure Control Function to capture both the main subject and background in natural brightness as well as the newly added ‘Selfie’ mode.

The camera accepts Fujifilm’s 2×3″ INSTAX Mini Film. Available in November, it will sell for $139.95.

Fujifilm launches instax mini 70


Fujifilm INSTAX Mini 70 Instant Camera Specifications

instax mini 70
Film FUJIFILM instant color film ‘instax mini’ (sold separately)
Film size 86mm x 54mm
Picture size 62mm x 46mm
Lens Retractable lens, 2 components, 2 elements, f = 60 mm, 1:12.7
Viewfinder Real image finder, 0.37 x, with target spot
Focusing Motor-driven 3-range switching (0.3 m – 0.6 m/0.6 m – 3 m/3 m and beyond),
Macro Mode (0.3 m – 0.6 m), Normal Mode (0.6 m – 3 m), Landscape Mode (3 m and beyond)
Shutter release Programmed electronic shutter release, 1/2 sec – 1/400 sec.
Exposure control Automatic, Interlocking range (ISO 800) : LV 5 – LV 15.5,
Exposure compensation (Hi-Key): +2/3 EV
Flash Built-in, automatic electronic flash, Charging time: 0.2 sec – 7 sec (using a new battery), Flash charging indicator, Fill-in Flash Mode, Effective flash lamp range: 0.3 m – 2.7 m
LCD display Exposure counter (number of unexposed films), Shooting mode (Selfie, Macro, Landscape, Fill-in Flash, Hi-Key, Auto), Self-timer Mode (1 frame/2 frames continuous shooting)
Power supply Two CR2/DL CR2 lithium batteries
Capacity: Approximately 40 INSTAX mini 10-pack film packs with new CR2/DL
CR2 lithium-ion batteries
Items included Hand strap, strap ring, warranty document, User’s Guide, 2 CR2 lithium-ion batteries
Dimensions & weight 113.7mm x 99.2mm x 53.2mm
281g (excluding the batteries, strap and film)


Mini 70 delivers automatic exposure control for amazing photos everywhere you go

Valhalla, N.Y., September 30, 2015 – FUJIFILM North America Corporation is excited to announce the new INSTAX Mini 70 that features an updated and sleek design, a special selfie mode and a high-performance flash that automatically calculates surrounding brightness and adjusts shutter speeds accordingly for amazing photos in an instant. After an incredible response from customers, Fujifilm is expanding the INSTAX line to give users even more options for taking instant pictures that can be shared quickly in-person and online with #myinstax.

The easy and fun INSTAX Mini 70 offers exciting features and enhancements, including: an improved viewfinder for enhanced subject viewing; automatic exposure and flash functions for sharp pictures, a high-key mode that enables users to take brighter photos, and a smart selfie mode that automatically adjusts settings for perfect selfies using the front-facing selfie mirror. The Mini 70 also has a tripod mount for amazing up-close shots and clear landscape photos. With the Mini 70, users can count on beautiful, sharp images that are truly one-of-a-kind to instantly share with family and friends.

INSTAX Mini 70 photos can be passed around, viewed and shared right away anywhere, anytime. There are many ways and occasions to have fun with the INSTAX Mini 70, such as at weddings, parties, travel spots and everyday scenes and selfies. Capture all of the fun and then share pictures immediately with family and friends. You can also use the photos for creative and decorating projects around the house or in a college dorm room.

INSTAX Mini Film
The INSTAX Mini film features instant color pictures that are ISO 800 that produce sharp clear reproduction for vivid color, natural skin tones and super fine grain instant pictures. INSTAX Mini Film is credit-card sized 2”x3”, with an image area of 1.8” x 2.4”. The film has a blank strip at the bottom so that you can write a message under the photo.

Availability and Pricing
The new INSTAX Mini 70 will be available in November 2015 in the U.S. in Canary Yellow, Moon White and Island Blue for USD $139.95. INSTAX Mini Instant film is sold separately for USD $19.95 for a double pack with 20 exposures.

The INSTAX Mini 70 will be available in November 2015 in Canada in Canary Yellow, Moon White and Island Blue with one 10 pack of Instax Mini film for CAD $169.99.

For complete specifications, go to: http://www.fujifilmusa.com/products/instax/cameras/