Nikon Coolpix AW130 and S33 Rugged Cameras Announced

Nikon officially announced and refreshed its rugged camera lineup with the Coolpix AW130 and budget-friendly S33.

The Nikon Coolpix AW130 features a 16MP CMOS sensor, 24-120mm equivalent zoom range, a 3” 920k dot OLED, 1080/30p video capture, Wi-Fi/NFC and built-in GPS. It can be submerged down to 30m/100 ft, is shockproof up to 2.1m/7 ft and freeze proof down to -10C/14F.

The Nikon Coolpix S33 sports a 13.2MP CMOS sensor, 3x zoom range, a 2.7” QVGA LCD and the ability to capture 1080/30p video. It is waterproof down to 10m/33 ft, shockproof from 1.5m/5 ft and freeze proof down to -10C/14F.

Nikon announces Coolpix AW130 and S33 rugged compacts


Nikon Coolpix AW130 and S33 Price and Availability

Nikon Coolpix AW130 and S33 will be available in March 2015. The COOLPIX AW130 will have a price tag for $349 and COOLPIX S33 will cost $149.

Buy Nikon Coolpix AW130 and S33 Rugged Cameras
Nikon Coolpix AW130 $349.95 Amazon | Adorama
Nikon Coolpix S33 $149.95 Amazon | Adorama


Press Release:


Whether Capturing Adventures in Extreme Conditions or Just the Backyard, Nikon’s Newest Waterproof, Shockproof and Freezeproof COOLPIX Cameras Will Help Preserve Every Incredible Memory

MELVILLE, NY (February 9, 2015 at 11:01 P.M. EST) – Today, Nikon Inc. introduced the COOLPIX AW130 and COOLPIX S33, two durable compact cameras capable of capturing incredible images and Full HD videos, even under extreme conditions. Both of Nikon’s new COOLPIX additions are waterproof, shockproof and freezeproof and ready for nearly any adventure, whether it’s an epic ski trip or just the backyard pool party. The AW130 is designed to handle adverse conditions with ease while offering a feature set ideal for those with an active lifestyle including GPS. Additionally, the COOLPIX AW130 offers the experience of Nikon Snapbridge, whereby users seamlessly shoot and share stunning photos from the camera to a compatible smartphone or tablet via built-in Wi-Fi®1 and Near Field Communication technology (NFC2). The COOLPIX S33 combines worry-free durability with an easy to use interface that helps every member of the family capture incredible images and HD video.

“When life moves fast, consumers need a camera that can keep up and capture incredible images in even the toughest conditions,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc. “While the COOLPIX AW130 offers incredible durability and adventure-friendly features needed in even the most extreme conditions, the COOLPIX S33 is a great camera for every member of the active outdoor family.”

Durable Cameras Ready for Life’s Adventures

Featuring a 16-megapixel CMOS sensor, the COOLPIX AW130 is ideal for capturing stunning images and Full HD 1080p video of life’s extreme adventures. Whether snorkeling, rock climbing or skiing, the waterproof (100ft / 30 m), shockproof (7ft / 2.1 m) and freezeproof (14F / -10C) camera is ready to handle all that Mother Nature throws at it. With built-in Wi-Fi®1 and NFC2, users can experience quick and easy sharing of photos and videos by wirelessly connecting their camera to a compatible smartphone or tablet, even in remote locations. Adventurous photographers can even use their smartphone to remotely trigger the camera when connected. The COOLPIX AW130 also features a 3-inch, 921k-dot OLED display along with updated ergonomics and a new design. Furthermore, for easy operation in nearly any situation, Action Control lets users easily adjust camera settings with just the flick of a wrist – even with gloves on. With built-in GPS, Maps and POI technology which allow the user to record the longitude and latitude of where any image was captured, and an electronic compass the COOLPIX AW130 keeps you on track. Additional features include a 5x optical zoom NIKKOR ED glass lens (24mm-120mm f/2.8 max aperture) and 10x Dynamic Fine Zoom* helps to get closer to the action.

Ready to endure nearly any family outing, the COOLPIX S33 is waterproof (33ft / 10m), shockproof (5ft / 1.5m) and freezeproof (14F / -10C) and features an easy-to-use interface and dedicated one-touch buttons for simple shooting that lets the entire family shoot with ease. The 13.2-megapixel CMOS sensor and versatile 3x zoom allow users to capture excellent images, while a dedicated movie record button allows users to shoot 1080p Full HD video at the touch of a button. The COOLPIX S33 offers creative fun for the whole family, with 16 creative styles and effects options, including Underwater Face Detection, and an option to shoot videos with miniature effect.

Nikon Snapbridge

Nikon Snapbridge describes the experience of quickly and easily sending photos wirelessly from your Wi-Fi®1 enabled Nikon DSLR, Nikon 1 or COOLPIX camera to a compatible smartphone* or tablet. Share your great photos on the go, even in remote locations or even use a smartphone or tablet to control your camera. See what the camera sees and take pictures—great for selfies and group photos that actually include you!

Price and Availability: 

The COOLPIX AW130 will be available in March 2015 in Yellow, Blue and Black for a suggested retail price (SRP) of $349.95**. The COOLPIX S33 will be available in March 2015 in White and Blue for a SRP of $149.95**

In order to give consumers a more effective way to understand the benefits of each COOLPIX camera and to help users determine the best camera to fit their lifestyle, Nikon has segmented the COOLPIX series into five categories: Advanced Performance, Waterproof Shockproof, Slim Zoom, Bridge Zoom and Budget Friendly. For more information about these and other COOLPIX cameras, please visit