Casio Exilim EX-MR1 Selfie Camera Announced

Casio has officially announced the Exilim EX-MR1 compact camera. The Casio Exilim EX-MR1 uses a lens behind a large mirror so that shooters can check their appearance as they take a picture.

The Casio Exilim EX-MR1 is a new 14-megapixel compact camera featuring a 21mm equivalent lens hidden behind a large mirror. When looking into this mirror, the user can easily take a self–portrait with just a press of the shutter button.

The Casio Exilim EX-MR1 has face detection, Wi-Fi and automatic playback rotation that ensures the image can be viewed as large as possible on the rear screen according to the way the camera is being held.

Casio Exilim EX-MR1 unveiled with a lens behind a mirror


Casio Releases EXILIM Digital Camera That Lets Users Check Their Appearance while Taking Self–Portraits in All–New Ways

TOKYO — Casio Computer Co., Ltd., announced today the release of the EX–MR1, a new model in its EXILIM series of digital cameras. This new camera lets the user check her appearance with the mirror on the front of the camera when taking a self–portrait.

Since 2011, Casio has been releasing EXILIM TR series cameras that allow users to rotate the frame and LCD in any way they like, enabling them to have fun taking self–portraits from various angles. These cameras have been a big hit with young women in countries around the world, especially in Asia.

Now with the release of the EX–MR1, Casio is offering a new concept digital camera that makes it even more fun for teenagers and women of all ages to take self–portraits with ease. Like other models in the EXILIM TR series, the EX–MR1 comes equipped with a 21 mm wide–angle lens,*1 which is optimum for taking self–portraits. Featuring a simple yet futuristic design, the EX–MR1 goes beyond ordinary digital cameras by adding a mirror on the front of the camera, realized by a special coating that allows light to pass through to the lens while also reflecting it out to the user. When looking into this mirror, the user is directly in front of the lens situated behind it, and can easily take a self–portrait with just a press of the shutter button. Of course, shooting in the same way as a conventional digital camera is also possible by viewing the LCD on the back of the unit. As the user views the subject on the LCD monitor when taking a shot, the subject can also check his or her appearance on the mirror, which makes it even more fun to pose for the photo.

*1 Equivalent to 35mm film

As fans of the EXILIM TR series would expect, the EX–MR1 features the highly popular Make–up Mode by Casio, which allows users to choose from 6 levels of skin tone and 12 levels of skin smoothness effects. This mode can create the effect of skin brightening, so the user can enhance her appearance by adjusting skin tone to appear lush and glossy. The EX–MR1 also comes with the Auto Rotation function, which automatically displays the image in its proper orientation, by recognizing whether it is a vertical or horizontal photo. So users can easily view self–portraits and group self–portraits.

Casio has loaded the EX–MR1 with various functions designed to create more personalized photos, including a Paste Subject Function for embellishing photos with 8 cute photo stamps and 8 types of photo frames, and the Blur Effect Function, which lets users enjoy creating unique artistic images with a radial blur that gradually softens the focus from the center of the shot. In addition, users can use the camera’s Wi–Fi*2function to easily send images taken with the camera to a smartphone or tablet*3 and to publish them on social networking sites with these devices.

*2 Wi–Fi is a registered trademark of Wi–Fi Alliance.
*3 Requires installation of EXILIM Link app on the smartphone or tablet.

The Casio Exilim EX-MR1 will be available in white, pink and green, and so far appears to be only on sale in Asia. For more information visit the Casio International website.