Canon is currently developing a new premium PowerShot compact camera with large image sensor.
The new Powershot compact will feature a high-magnification optical zoom lens and compact body in response to the demands from users looking for high quality high zoom performance.
According to Canon Hong Kong new press release text, the company has finally started to take Sony and Panasonic’s compact camera game seriously. The latest PowerShot G7 X which is a cheaper model of Sony RX100 Mark III with better zoom but no EVF almost proves that Canon is stepping into the large sensor compact market.
Now it is official from this Canon Hong Kong press release. See below for translation.
Canon Working On New Compact with Large Image Sensor
Here’s a translation:
New PowerShot Digital Compact Camera Under Development
Featuring large image sensor, high zoom capability and compact body
Canon is developing a new premium digital compact camera that combines the merits of both large image sensor and high-magnification optical zoom lens in response to the demands from users looking for high quality high zoom performance. Offering both convenience from a compact body and excellent super telephoto performance, this camera is perfect for everyday or travel shooting in high quality.